WAYLAND, MA - July 18, 2008 - BELA-Olhão, the brand that embodies sustainable and nutritional seafood, announces a partnership with Leave No Trace as part of the company's corporate social responsibility platform. For the past 10-plus years, BELA-Olhão has been highly supportive of preserving the aquatic habitat. With this partnership, BELA-Olhão's COO, Joshua Scherz, continues to expand that concept into land-based conservation and sustainability initiatives. The company is concentrating its initial efforts with Leave No Trace, and will continue to look at other organizations that share the Boston company's goals and values.

"This relationship with Leave No Trace developed due to our shared core values, especially the pack it in, pack it out Principle," says Joshua Scherz, COO of Blue Galleon, parent company of BELA-Olhão. "We view outdoor enthusiasts as some of our most important customers. We know BELA sardines are going out into the backcountry and as a responsible company we want to educate our customers about the important message of Leave No Trace. Together we can spread the message and application of the LNT principles in an effort committed to enjoyment, health and protection of recreational resources."

Blue Galleon Inc., the importer and distributor of BELA-Olhão sardines, will launch BELA into the outdoor space formally at Outdoor Retailer Summer Market 2008. They will also introduce their "We Pack 'em In, So You Can Pack 'em Out" campaign, which highlights the convenience of BELA in the backcountry and our responsibilities when recreating on public lands.

"We are thrilled to have BELA as our newest partner and to see such great alignment with the Leave No Trace principles," says Sara Close, manager of Membership and Development for Leave No Trace. "We look forward to the many opportunities to collaborate together that this relationship offers."

BELA-Olhão's all natural, wild caught, highly nutritious sardines are off the taste charts, exemplifying fun, quality and delicious fish-based cuisine. BELA has enjoyed many years of success in the gourmet foodie and healthy and wellness lifestyle market, and its full potential is just being realized in the outdoor industry.

About BELA-Olhão

BELA-Olhão (Ol'-Yaow) sardines and tuna originated from Olhão Portugal, a thriving traditional fishing community located in the Algarve region that has existed for hundreds of years. Their products are fished in the area's non-industrial, unpolluted waters and have no detectable levels of pesticides. BELA was founded more than 11 years ago under the values and dedication to corporate social responsibility and sustainable fishing, packaging and delivery. BELA is part of Blue Galleon Inc., which is a triple-bottom-line organization committed to sustainable business practices, from the ocean to the store shelf and beyond. More information about BELA and its products can be found at http://www.mybela.com or check them out on Facebook.

About Leave No Trace

The Leave No Trace Center for Outdoor Ethics is an educational, nonprofit organization dedicated to the responsible enjoyment and active stewardship of the outdoors by all people, worldwide. As recreational use of the outdoors continues to increase, the Leave No Trace program is considered by many as the most proactive and sustainable way to protect our natural lands. To learn more, visit www.LNT.org.

Verde PR and Consulting

Verde PR and Consulting

Verde PR and Consulting is the leading provider of public relations and integrated brand communications services that engage influencers on behalf of our family of clients. We represent clients in the outdoors, active lifestyle, fitness, natural products, health and wellness, travel and consumer electronics markets. Verde enables discovery of our clients’ brands and product collections online, off-line and in-line through creative storytelling, authentic relationship building, engagement and pioneering integration of the new best practices of PR, technology and digital relations.

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