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Heller Launches "Good Brand Camp" – Inspires Mission-Driven Organizations to Redefine Message in Current Competitive Climate

Submitted by: Heller Communication Design

Categories: Community Development, Sustainability

Posted: Jul 23, 2008 – 04:00 PM EST


One Day Workshop Attracts Nonprofits and Social Entrepreneurs

NEW YORK CITY, NY - Cheryl Heller, CEO and founder of Heller Communication Design (HCD), today announced the launch of "Good Brand Camp," a one day workshop for nonprofit organizations and social entrepreneurs to accomplish their missions by developing more powerful brand strategies and communication systems that inspire change. The first workshop takes place Thursday, July 24 at the Thoreau Center, 55 Exchange Place, New York, NY.

"The growing number of mission-driven organizations has brought with it a more intense level of competition for support and attention," says Heller. "Over the years, we’ve (HCD) worked mostly with for-profit companies, helping them strengthen their messages and methods of delivery. We felt it was time to share this experience with as many nonprofit organizations as possible by developing this 'almost free' workshop." (Participants pay a nominal $100 registration fee.)

What participants in Good Brand Camp will learn on Thursday is that, like any business, the key to success involves developing a clearer definition of what their organizations stand for and to communicate it in a way that distinguishes them and rouses potential supporters to action.

Heller will conduct the full day clinic. Participants will learn to accomplish their mission by:

  • Defining objectives that result in amplified creativity and action
  • Identifying and communicating the ethical core of their organization
  • Creating a distinctive and relevant brand promise that captures what is unique about their organization

  • Using the brand promise as a roadmap for behavior
  • Creating messages for each of their key audiences
  • Using communication to engage audiences and create positive change

    Participating companies include such diverse organizations as Safe Horizon, Aging in New York Fund, Greenmap, Ford Hall Forum, Futures and Options, Idea Lab, Distributed World Power, Swim to Empower, Cooling America Thru Local Leadership, Ask First, Living the Green and Ojo Oyendo.

    Cheryl Heller is helping to launch a new NGO called D-Rev: Design for the other 90%. She sits on the board of the PopTech conference, which explores the social impact of technology and the future, and The Cloud Institute for Sustainability Education.

    For more information about Good Brand Camp and plans for future workshops, contact Gary Scheft, Heller Communication Design, 212-625-3300.

    About Heller Communication Design

    Our mission is to start a revolution by creating and teaching a process through which corporations can play a leading role in alleviating the social and environmental issues facing the world, in a way that is both easy and profitable for them.

    We do this by developing sustainable programs that build bridges between the private sector and NGOs with common audiences, interests and convictions.

    Our deep, diverse experience working with corporations has taught us how to create programs that are an integral component of a company's brand strategy, through which their investment in doing the right thing leads to financial benefit, stronger customer relationships and increased public good will.

  • For more information, please contact:

    Phone: 661-309-6631
    Phone 2: 818-497-7257
    Gary Scheft Heller Communication Design
    Phone: 212-625-3300


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