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Cadbury Delivers Award-Winning Corporate Responsibility Initiatives

Cadbury Delivers Award-Winning Corporate Responsibility Initiatives

Published 11-21-08

Submitted by Cadbury

- November 21, 2008 - Cadbury, a leading global confectionery company, has been awarded the Best Green Packaging Award at this year's prestigious Green Awards for the launch of its unboxed "Eco-Eggs" range in Easter 2008. Cadbury was also shortlisted for Corporate Responsibility at Tuesday's National Business Awards and was highly commended for Environmental Sustainability at last month's IGD Awards.

The Eco-Eggs launch supports Cadbury's commitment to reducing its global environmental footprint. In 2007 Cadbury made absolute commitment to combat climate change, leading the industry by becoming the first food manufacturer to commit to 'absolute' carbon reduction by 50% by 2020 through its Purple Goes Green initiative. Within Purple Goes Green, Cadbury has also committed to a 10% reduction in standard packaging and a 25% reduction in seasonal packaging by 2020.

Jo Grice, Giving & Seasonal Senior Brand Manager commented:
"We have set ourselves aggressive targets to reduce our seasonal packaging and it is critical that we take people with us on our green journey. We are delighted that this award recognises the work we have done to date and our goals for the future. Not only have the Eco-Eggs been supported by customers such as Tesco, and external stakeholders such as WRAP, but the eggs have proven to be a popular choice with consumers as Cadbury maintained its position as the no.1 Easter Egg manufacturer."

Green Awards judges commented that Cadbury was chosen due to the opportunity it used to communicate a strong green message, setting a precedent for other confectionery manufacturers to follow.

Cadbury has reported progress on its sustainability commitments in its 2007/08 Corporate Responsibility and Sustainability review, launched online at: www.dearcadbury.com

The report, which has been reviewed by Forum for the Future, uses an innovative online format designed to make information more easily accessible. The report also shows how Cadbury has returned to its historical origins, detailing:

  • How Sustainability is fully integrated into the Cadbury business strategy

  • Clear roadmaps and goals established in the form of Sustainability Commitments

  • Creation of new significant, leading edge programmes in 'Purple Goes Green' and the 'Cadbury Cocoa Partnership'

  • Specific training in sustainable business practices for colleagues and key suppliers
Eco-Eggs

The Cadbury Eco-Eggs range provides two sizes of unboxed Easter Eggs wrapped purely in foil. The Eco-Eggs range alone has saved:

  • 117 tonnes of cardboard "“ equivalent to approximately 2000 trees (65% reduction vs. medium shell egg) and;
  • 283 tonnes of PVC "“ equivalent to approximately 6.74 million 1.5L PET plastic bottles (77.6% reduction in PVC).
In 2008 Cadbury saved a total of 1130 tonnes of packaging on standard lines and through the introduction of the Eco-Eggs range.

Cadbury has also reduced the plastic in its boxed egg range and the cardboard used in the secondary packaging. They intend on reducing packaging on their boxed lines further in 2009, delivering and exceeding against their Purple Goes Green commitments. Eco-Eggs will also be available in 2009.

More information about Cadbury Eco-Eggs, Purple Goes Green and Cadbury's sustainability commitments and progress can be found in their 2007/08 CR and Sustainability review, launched this week online at: www.dearcadbury.com

About Cadbury plc

Cadbury plc is a leading global confectionery company with an outstanding portfolio of chocolate, gum and candy brands. It has number one or number two positions in over 20 of the world's 50 largest confectionery markets. Cadbury also has the largest and most broadly spread emerging markets business of any confectionery company. With origins stretching back nearly 200 years, Cadbury's brands include many global, regional and local favourites including Cadbury, Creme Egg, Flake and Green & Black's in chocolate; Trident, Clorets, Dentyne, Hollywood, Bubbaloo and Stimorol in gum; and Halls, Cadbury Eclairs and The Natural Confectionery Company in candy.

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