Over 200 communicators.
Over 4,000,000 impressions.
Reach Over 250,000 Twitter accounts.
Hundreds of tweets.
1 Transparent Conversation
The Power of a Twitter Chat
Submitted by: Procter & Gamble
Posted: Sep 25, 2008 – 08:24 AM EST
CINCINNATI, Sept. 25, 2008 /PRNewswire/ -- The Procter & Gamble Company (NYSE: PG) announced a multi-million dollar program to save and change the lives of hundreds of thousands of children and mothers across the globe. At the 2008 Clinton Global Initiative (CGI) Annual Meeting in New York City, the Company unveiled a $55 million investment in three commitments focused on saving an estimated 5,000 lives by providing safe drinking water, eliminating maternal and neonatal tetanus, and helping one million vulnerable girls in Africa remain in school.
The three commitments are Children's Safe Drinking Water program (CSDW), Pampers Maternal and Neonatal Tetanus Global Campaign and Always and Tampax Protecting Futures Program.
The Children's Safe Drinking Water program has already provided one billion liters of safe drinking water to children and their families using P&G's PUR water purification technology. PUR is provided in small sachets that can each purify 10 liters of water. Today, P&G announced an $11 million plan to provide an additional one billion liters of safe drinking water using PUR sachets that will prevent 40 million days of diarrhea and save an estimated 5,000 lives. In addition, the company will spend $7 million on reaching a 1/3 billion households in developed countries to raise both awareness and generate a further $11 million in donations for the campaign.
The company is working closely with CARE, World Vision, PSI, Americares, CNN, Caring Kids TV/PBS, Scholastic, CNN and others to further raise awareness and funding. P&G is building a new PUR manufacturing facility to provide up to 1 billion additional liters per year. More details on this program can be found on its new website, www.csdw.org.
The Pampers Maternal and Neonatal Tetanus Global Campaign is a $22 million, three year global partnership between Pampers and UNICEF to help eliminate maternal and neonatal tetanus in 47 remaining countries by 2012. It will provide 200 million doses of tetanus vaccine in addition to one billion media impressions to support the need for maternal and neonatal tetanus vaccination.
The Always and Tampax Protecting Futures Program is a four year, up to $15 million global partnership between Always and Tampax, CARE, and Save the Children dedicated to helping vulnerable girls in Africa stay in school and reach their full potential. It will provide one million girls with puberty education and sanitary pads to help them manage their period while in school as well as installing 500 sanitary facilities. Currently some girls living in sub-Saharan Africa can miss up to four days of school each month because they lack access to reliable and hygienic sanitary protection and other resources to manage their periods
"P&G is proud to make three commitments at the Clinton Global Initiative to provide safe drinking water, protect mothers and babies from neonatal tetanus, and help keep girls in school in the developing world. We thank President Clinton and CGI for inspiring us to take action and our dozens of partners that turn our goals and resources into hundreds of thousands of lives impacted and saved," said Susan Arnold, President-Global Business Units.
About Procter & Gamble
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), Braun(R) and Fusion(R). The P&G community includes approximately 138,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
For more information, please contact:
For more from this organization:Procter & Gamble