SAN FRANCISCO, CA. - May 14, 2009 - NaturalPath Media, the largest online media network for sustainable, healthy and conscious living, announced today that it debuted as the largest network in comScore Media Metrix’s new Green Expanded Category. With 12.4 million unique users and 77 million page views in the month of April (potential reach), NaturalPath Media's traffic is more than 4 times that of Matter Network and Yahoo! Green, its nearest competitors.

"The launch of comScore's green category illustrates just how rapidly the sustainable and healthy living segment is expanding," said Jim Van Huysse, president of NaturalPath Media. "Through our network of over 190 premium publishers, we are able to amass the largest concentration of 'conscious consumers', providing a rich environment for brands to market their sustainable and healthy products and initiatives."

NaturalPath Media also announced that its online media network has grown to over 190 premium publisher partners, expanding its roster of green and healthy living sites across a number of channels including Eco-Tech, Eating Well and Lifestyle. Of note is new publisher Edible Communities -- and its roster of over 50 local foods sites in distinct culinary regions -- which joins NaturalPath Media's Eating Well channel as a flagship publisher. Edible Communities' focus on healthy, sustainably produced food enriches NaturalPath Media's offerings for food and beverage brands.

Other new publishers include Eco-Tech and Sustainability-focused ScientificAmerican.com and BrightHub.com, fashion and lifestyle publishers EcoSalon.com and EcoStiletto.com, News & Politics leader The American Prospect (Prospect.org), Green Business leader TriplePundit.com, Moms & Family newcomer EcoRattle.com, social media site Greenopolis.com, Eating Well sites VegDaily.com and Karina's Kitchen, event video aggregator Fora.TV, and Travel site TerraCurve.com.

"Our network's leadership position in comScore's new green category furthers the business case for green and values-driven marketing," said Richard Rocca, SVP of Sales and Business Development for NaturalPath Media. "While we have run many successful campaigns for progressive endemic and national brands that see the value of advertising to conscious consumers, we're excited to partner with new brands and agencies that rely on comScore for objective third-party measurement."

About NaturalPath Media

With over 190 publishers and a combined unduplicated reach of over 12.4 million monthly unique visitors (comScore, potential reach), NaturalPath Media is the largest online media network for the sustainable, healthy and conscious living verticals. NaturalPath Media connects publishers, advertisers and audiences by selling customized brand advertising programs to companies that seek to engage highly influential green and healthy living consumers. NaturalPath Media's content network is segmented into 9 primary channels, including Sustainability, Eco-Tech, Health & Wellness, Travel & Outdoors, Moms & Family, Home & Garden, Lifestyle, Eating Well and Business, representing premium publishers such as TriplePundit.com, ScientificAmerican.com, DrGreene.com, LowImpactLiving.com, Matador Network, EdibleCommunities.com, Wellness.com and GreenLivingIdeas.com. For more information about NaturalPath Media, please visit NaturalPathMedia.com.

NaturalPath Media

NaturalPath Media

With over 190 publishers and a combined reach of over 12.4 million monthly unique visitors (comScore), NaturalPath Media is the largest online media network for the sustainable, healthy and conscious living verticals. NaturalPath Media connects CSR-focused publishers, advertisers and audiences by selling customized brand advertising programs to companies that seek to engage highly influential green and healthy living consumers. NaturalPath Media’s content network is segmented into 9 primary channels, including Sustainability, Eco-Tech, Health & Wellness, Travel & Outdoors, Moms & Family, Home & Garden, Lifestyle, Eating Well and Business, representing premium publishers such as TriplePundit.com, ScientificAmerican.com, DrGreene.com, LowImpactLiving.com, Matador Network, EdibleCommunities.com, Wellness.com and GreenLivingIdeas.com.

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