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Safonique, an all-natural laundry detergent, celebrates 15 successful years of environmental leadership in delivering sustainable laundry solutions for entire family

Safonique, the winner of Food Marketing Institute's Retailers Choice Awards in Health and Beauty Category in 2004, a hypoallergenic and powerful laundry detergent - now available in over 600 stores including Wal-Mart and Shop Rite

Safonique, an all-natural laundry detergent, celebrates 15 successful years of environmental leadership in delivering sustainable laundry solutions for entire family

Safonique, the winner of Food Marketing Institute's Retailers Choice Awards in Health and Beauty Category in 2004, a hypoallergenic and powerful laundry detergent - now available in over 600 stores including Wal-Mart and Shop Rite

Published 05-12-10

Submitted by Safonique, LLC

Sustainable Laundry

Safonique was created over 15 years ago as an answer to busy family's requirements for a safe, 100 % natural laundry detergent that would meet variety of washing needs without paying a high premium. Today Safonique is available in over 600 Wal-Mart and other stores across the Eastern US and online at www.safonique.com. Safonique does not contain enzymes, phosphates or residues and won't damage septic systems yet powers out tough stains. This ultra concentrated, eco-friendly, non-toxic and hypoallergenic product was developed using pure aromatherapy essential oils and all natural 100% biodegradable ingredients.

Today's conscious consumers want authentically green, pure products at reasonable price and Safonique delivers higher satisfaction at a great value. It is made with pure essential oils - not synthetics that can aggravate sensitive skin - and is available at a competitive price when compared with other 'green' or 'eco-friendly' detergents like Seventh Generation, Method, and Ecover. Safonique's pure aromatherapy and natural surfactants provide a gentle yet effective option for entire family’s cleaning needs. Its unique formula safely washes clothes of newborns, children and adults. Safonique is never irritating, and always cleans thoroughly. It is compatible with high efficiency washing machines.

New York based African American businesswoman Patricia A. Boswell, named by the Small Business Wall Street Journal as a top entrepreneur and the creator of Safonique says, "I wanted to develop a product that's gentle for the entire family, good for the environment, tough on stains, and affordable for all." Patricia created Safonique on her kitchen table. It was first launched in powder form in 1996 and was available in independent natural food stores. Since then, her continuous efforts to improve performance and quality have resulted in 2x concentrated liquid detergent now available in new more eco-friendly packaging.

Safonique natural detergent meets stringent requirements of Wal-Mart's Sustainability Index and has very low carbon footprint. As a leading inventor of sustainable laundry detergent product, Particia was invited to participate in Wal-Mart's vendor team network on packaging and has since, redesigned Safonique packaging to reduce its carbon footprint by 78% from the original plastic bottle packaging.

About Safonique:
Safonique, LLC is the first company to introduce pure aromatherapy into its laundry detergent. Natural essential oils are known for their holistic therapy. These attributes have a beneficial effect on the body, mind and spirit. The idea behind aromatherapy is to improve the quality of life on an emotional and spiritual level. We feel Safonique laundry detergent with these natural essential oils will fulfill your personal needs.

Founder, inventor, and mother, Patricia Boswell recognizes that techniques for getting out hard-to-clean stains can be as important as finding the right detergent. That's why Safonique packaging feature laundering tips. Our website provides families with information on how to use Safonique to minimize clothing care efforts and maximize results. For more information: www.safonique.com, Safonique on YouTube and Safonique on Facebook.

Safonique, LLC logo

Safonique, LLC

Safonique, LLC

Safonique, LLC. is the first company to introduce pure aromatherapy into its laundry detergent. Natural essential oils are known for their holistic therapy. These attributes have a beneficial effect on the body, mind and spirit. The idea behind aromatherapy is to improve the quality of life on an emotional and spiritual level. Safonique was created to sustain the needs of the busy family. Fewer products to buy and less time required to wash separate types of clothing leaves you more time for the important things in life.

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