SAP AG (NYSE: SAP) announced today that it is joining the Sustainability Consortium as the organization's first global technology steering committee member. The Sustainability Consortium is an independent organization of diverse global participants working collaboratively to build a scientific foundation that drives innovation to improve the sustainability of consumer products.

As the world's leading provider of enterprise software with expertise in more than 25 industries, SAP has the experience and global scale required to speed development and adoption of technology that will support the Sustainability Consortium's goal of developing open standards and transparent solutions to drive a new generation of products and supply networks that address environmental, social and economic imperatives.

"We're excited to have SAP supporting the Sustainability Consortium's work as our first information technology steering committee member," said Jeff Rice, director of IT Systems and Strategy for the Sustainability Consortium. "SAP brings in-depth experience and knowledge in enterprise systems and has a significant installed presence in organizations throughout consumer goods supply chains."

SAP takes a business approach to holistically addressing sustainability in its own operations and for its customers. Addressing sustainable consumption and resource productivity are clear priorities. By working collaboratively with members of the Consortium, SAP can help retailers and consumer products goods companies increase their profitability by improving their sustainability performance. SAP is committed to developing and enhancing products and services, such as the life-cycle assessment capabilities in the SAP® Carbon Impact on-demand solution, which help companies achieve greater levels of operational efficiency and address the growing demands of consumers and other stakeholders for safe, sustainable products.

In 2009 SAP announced an increased strategic focus on sustainability, which includes both managing internal operations in a sustainable way and delivering solutions that support customers' sustainable business practices.

"With a global outlook and market leadership in the retail and consumer products industries, and their respective supply chains, SAP is a natural fit to help drive the technology and contribute to standards that will support the Sustainability Consortium's mission," said Glenn Wada, vice president, Sustainability, SAP Americas. "Our goal in working with the Sustainability Consortium is to streamline and accelerate the way trading partners exchange information across supply chains, providing true transparency and strategic insight to drive tangible operational gains. Enabling sustainability is an integral part of our commitment to helping our customers become best-run businesses."

In addition to leading the software sector of the Dow Jones Sustainability Indexes, SAP has also been included in the Corporate Knights Global 100 Most Sustainable Corporations list every year since its inception in 2005 and has been recognized for its sustainable business practices by the FTSE4Good index. SAP has also been named to the Global Challenges Index, which recognizes sustainability performance, and the NASDAQ OMX CRD Global Sustainability 50 Index.

Together with its partners, SAP offers a comprehensive portfolio of sustainability solutions, including SAP Carbon Impact, the SAP® BusinessObjects™ Sustainability Performance Management application, the SAP® Environment, Health, and Safety Management application and SAP® Best Practices packages for sustainability. Visit the sustainability solutions area on SAP.com for more details. Follow SAP sustainability news on Twitter @sustainableSAP.

About the Sustainability Consortium
The Sustainability Consortium is an independent organization of diverse global participants - academics, governments, NGOs and businesses - that work collaboratively to build a scientific foundation that drives innovation to improve consumer product sustainability. It develops transparent methodologies, tools and strategies to drive a new generation of products and supply networks that address environmental, social and economic imperatives. The Sustainability Consortium advocates for a transparent process and system, not individuals or organizations. The Sustainability Consortium is jointly administered by Arizona State University and the University of Arkansas. Learn more at http://www.sustainabilityconsortium.org/.

Next Major Event: SAPPHIRE® NOW Conference
With SAPPHIRE® NOW, SAP marks the next evolution of its SAPPHIRE customer conference and networking events, offering SAP customers, partners and prospects even more opportunities to engage in dialogue with peers, participants and thought leaders around the globe. Being held simultaneously in Orlando, Florida, and Frankfurt, Germany, May 17-19, 2010, this enhanced, real-time event will connect attendees on site with global participants through state-of-the-art broadcast studios and a newly designed online experience that incorporates the latest social media and community functionality. Whether onsite or online, participants can gain insight on how innovative business solutions from SAP are enabling long-term, profitable, business growth. For more information about the Orlando show, visit www.sapandasug.com; for the Frankfurt event, visit www.sap.com/sapphire/emea. Join the conversation via Twitter at @SAPPHIRENOW, and visit the SAPPHIRE NOW Social Newsroom at sapphirenow.blogs-sap.com.

About SAP
SAP is the world's leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 97,000 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol "SAP." For more information, visit www.sap.com.

(*) SAP defines business software as comprising enterprise resource planning, business intelligence, and related applications.

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