/PRNewswire/ - Procter & Gamble invites consumers to help St. Jude Children's Research Hospital in its fight to find cures and save children battling deadly diseases by purchasing specially-marked "red" Procter & Gamble products at Target. Target will donate fifty cents for every specially-marked "red" Swiffer® Wet Jet® and Swiffer Sweeper® Starter Kits as well as twenty-five cents for every specially-marked "red" Bounce®, Downy®, and Tide® from May 10 through June 13 at Target stores for a total of up to $250,000. St. Jude is one of the world's premier centers for the research and treatment of pediatric cancer and other catastrophic childhood diseases.

In addition to the donation to St. Jude, P&G will provide St. Jude patients and their families with these same P&G products to use throughout their stay at Target House and other St. Jude residential facilities in Memphis.

"P&G has improved life for more than 135 million children around the world through our Live, Learn and Thrive Corporate cause. Our support of St. Jude is one more example of how we are making a meaningful difference in the lives of children," said Joanne Harris, P&G's Target Team Leader. "What better way to spring into summer and keep your floors and clothes clean and fresh while supporting St. Jude than with our limited-edition red products."

The limited-edition Swiffer, Bounce, Downy and Tide products, with red packaging specially marked with the St. Jude logo, will be displayed at Target stores nationwide from May 10 through June 13.

"Families today are making tough choices about how to spend their dollars, but every cent raised by Target guests purchasing limited-edition Procter & Gamble 'red' products will help in our fight against childhood cancer so that children in communities everywhere will have a second chance at life," said Richard C. Shadyac Jr., CEO of ALSAC, the fundraising organization of St. Jude.

About Procter & Gamble
Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. In these countries and beyond, P&G is committed to improving lives for children in need through its global cause, Live, Learn and Thrive. Every day P&G Live, Learn and Thrive™ is helping children get off to a healthy start, receive access to education, and build skills for life. Please visit http://www.pg.com for the latest news and in-depth information about P&G, its brands, and Live, Learn and Thrive.

About St. Jude
St. Jude Children's Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. St. Jude is the first and only pediatric cancer center to be designated as a Comprehensive Cancer Center by the National Cancer Institute. Founded by late entertainer Danny Thomas and based in Memphis, Tenn., St. Jude freely shares its discoveries with scientific and medical communities around the world. St. Jude is the only pediatric cancer research center where families never pay for treatment not covered by insurance. No child is ever denied treatment because of the family's inability to pay. St. Jude is financially supported by ALSAC, its fundraising organization. In 2010, St. Jude was ranked the most trusted charity in the nation in a public survey conducted by Harris Interactive, a highly respected international polling and research firm. For more information, go to www.stjude.org.

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