Caroline Duell (far left) and her crew

While many companies are jumping on the "green" bandwagon without fully supporting their commitment, Elemental Herbs, manufacturer of organic healing balms and formulas, actually walks their talk every step of the way. With a focus on sustainability, Elemental Herbs recently earned B Corporation Certification from B Labs, a non-profit organization dedicated to creating a new "eco" sector of the economy.

B Corporations harness the power of business to solve social and environmental problems, bringing social responsibility and environmental integrity under a uniform structure. Like the other 260 B Corporation companies, Elemental Herbs had to meet a high standard of social and environmental accountability in order to achieve B Corp status.

"Elemental Herbs is clearly dedicated to positive social change, distinguishing itself from other companies with its exemplary practices," said Bart Houlahan, B-Lab co-founder.

"Becoming a B Corp only deepens our mission to inspire people to live in balance with nature," added Caroline Duell, president and founder of Elemental Herbs. "Elemental Herbs is a tribute to this inherent connection between wilderness and wellness, and, as a company, we evaluate our progress through social, environmental and economic measures."

Founded in 2005, Elemental Herbs is headquartered on the Central Coast of California, on an organic farm/permaculture center that Duell and her land partners restored from a junkyard. Company employees benefit from the farm's fresh fruit and veggies, and are encouraged to sit in on the occasional onsite sustainable design classes.

In addition its B Corporation status, Elemental Herbs is a member of 1% Percent for the Planet and Green America Business Network and endorses the campaign for safe cosmetics by testing its products on humans rather than on animals. The company partners with like-minded businesses such as Patagonia Footwear to further the movement of market-driven environmentalism.

Elemental Herbs' vehicles run on bio-diesel; product packaging is always recyclable and recycled when possible; ingredients are organically grown and/or sustainably sourced; and marketing materials are always printed on post-consumer recycled paper. A supply chain/carbon audit is in process for each product, and research is being conducted for cutting-edge eco-packaging. The company even sponsors a team of Activist Athletes.

The sponsorship program focuses on athletes that not only excel in a human-powered sport, but also dedicate themselves to environmental and social causes. Current team members include Jonathan Waterman, author, adventurer and imperative voice for specific fragile ecosystems; Alison Gannet, world champion freeskier and climate disruption warrior; Leslie Ross, champion telemark skier and inspirational leader for women in the backcountry; and Jordan Romero, young world record mountaineer and community educator.

Elemental Herbs organic herbal-based healing formulas include All Good Goop(TM) healing balm, All Good Lips(TM) lip balms, Herbal Cool(TM) pain relief spray and Sunscreen Sport(TM) zinc-based sunscreens. The lip balms are also available for private label.

The products are currently available online and at 400+ retailers nationwide, including health food stores, outdoor sports shops and high-end gift shops. For more information, visit the website at www.elementalherbs.com; or contact Caroline Duell at caroline@elementalherbs.com; (805) 464-0464. For more details, images or samples, media may contact Holly Padove at holly@thepressroom.com; (805) 773-1000.

Elemental Herbs

Elemental Herbs

Elemental Herbs offers organic, herbal-based formulas for everyday use: lip care, skin repair, sun protection and sore muscle recovery.

WHAT: Elemental Herbs recognizes the inherent connection between wilderness and wellness, bringing herbal healing into every day life and inspiring people to live in balance with nature. The products' ingredients are organically grown and/or sustainably sourced, packaging is always recyclable and recycled when possible and company marketing materials are always printed on post-consumer recycled paper.

HISTORY: Inspired by her background in herbal medicine and wilderness education, company founder Caroline Duell formed Elemental Herbs in 2005. The business emerged with its feet planted in three realms: healing; sustainable living; and human-powered adventure, sponsoring athletes who are environmental and social activists.

PRODUCTS: All products are fair-trade, tested on humans, not animals, and incorporate organic whole herbs. The line includes:

• All Good Lips™ - A soothing, creamy herbal infusion blended in a base of organic extra virgin olive oil and organic beeswax. The only lip balm on the market infused with whole herbs, it is available with or without SPF 12 sunscreen. The SPF formula is now free of oxybenzone.
• All Good Goop™ - An all-natural herbal balm ideal for a wide range of uses such as cuts, minor burns, bites, chapped lips, dry and irritated skin - the name says it all!
• Herbal Cool™ - Fast pain relief for people in motion. An herbal sore muscle recovery spray that goes on cool and warms up fast.
• Herbal-Based Zinc Sunscreens - Chemical-free, zinc oxide sunscreens offering broad UVA/UVB protection and available in Sport SPF 20, Tinted SPF 22 and Kids SPF 20. It is the only fair-trade, herbal-based sunscreen incorporating organic whole herbs.
• Private Label Products - Private labeling is offered for All Good Lips and ideal for manufacturers who value having their branding on environmentally-responsible organic promotional products, without the associated manufacturing hassles.

DISTRIBUTION: Products are currently available online and at 400+ retailers nationwide, including health food stores, outdoor sports shops and high-end gift shops.

ORGANIZATIONS: Elemental Herbs is a member of 1% for the Planet, the Green America Business Network and endorses the campaign for safe cosmetics.

More from Elemental Herbs