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Sustainable Life Media Launches Sustainable Brands Boot Camp Series: An Introduction to Sustainable Business Innovation

Sustainable Brands Boot Camp Session 4: Organizational Models for Integrating CSR with your Brand, Watch LIVE Fri., 12/11, 1 PM EST

Sustainable Life Media Launches Sustainable Brands Boot Camp Series: An Introduction to Sustainable Business Innovation

Sustainable Brands Boot Camp Session 4: Organizational Models for Integrating CSR with your Brand, Watch LIVE Fri., 12/11, 1 PM EST

Published 12-10-09

Submitted by Sustainable Life Media, Inc.

Sustainable Life Media announces the first Sustainable Brands Boot Camp, a 13 part online course in sustainable innovation. The course is designed to teach companies to build business value and brand equity by innovating for sustainability, and give students additional resume qualifications and the tools to enact change from within their company.

Developed by the producers of the Sustainable Brands Conference, Boot Camp participants learn from some of the world's top sustainable business thought leaders, each a leading sustainable business expert in his/her specialty. These long-time sustainability practitioners have consulted with top global brands, including Coke, Pepsi, Walmart, UPS, HP and Kraft, among many others.

Designed for executives and managers seeking to understand how to identify and respond to today's market demands around improving the environmental and social impact of business, the course follows Sustainable Life Media's 4-step prescription for building the better brands of the future: "Observe, Re-Design, Measure and Communicate."

Sessions are designed to fit a lunch hour and are also available on demand. New sessions are added weekly which students may join live or as it fits their schedule. With a commitment of 13-20 hours, students will gain a solid grounding in the core disciplines needed for moving successfully in to the new age of sustainable business. Topics include: market drivers, new business opportunities, business model and product innovation strategies, supply chain and metrics best practices, and designing communications that work.

The first three sessions are available on-demand. The 4th Boot Camp session will be recorded live during the course's regular weekly time slot on Friday, December 11th at 1 PM EST. This week, Carol Holding and Dr. Lucille Pilling will detail their 6 Organizational Models for Integrating CSR with Brands.

An excerpt of Will Sarni's expansive Introduction to Opportunities in Sustainable Innovation (Week 2) and his more detailed look at some specific responses to the growing problems of water, energy and climate change is available for complimentary review at: http://www.sustainablelifemedia.com/events/online/sbbootcamp/schedule/willsarni

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About Sustainable Life Media
A business-to-business online community, e-newsletter and event company located in Burlingame, CA. Sustainable Life Media (SLM) is home for business professionals looking to build new value and competitive advantage by innovating more sustainable strategies, practices and products. For more information, visit: http://www.sustainablelifemedia.com/about

Sustainable Life Media, Inc. logo

Sustainable Life Media, Inc.

Sustainable Life Media, Inc.

Sustainable Life Media is an integrated media company that delivers information, produces events and cultivates communities of interest to facilitate the shift to a flourishing and sustainable economy. Our mission is to inspire and enable forward-thinking individuals and organizations to innovate and implement ideas that contribute to individual and collective health and prosperity that can be sustained.

We bring together optimistic, visionary and courageous individuals from around the world who share a passion for purpose and a desire to create change. Leaders from around the globe are intrigued by Sustainable Life Media's ability to convene diverse stakeholder groups that create an atmosphere for open and transparent conversations that lead us towards a future of innovation and imaginative ideas that support a flourishing and sustainable economy.

Sustainable Brands – our flagship learning, collaboration and commerce community, draws together sustainability, brand and design/innovation professionals to share success stories and emerging best practices and to push the envelope of social and environmental brand innovation. Our goal in serving the Sustainable Brands community is to paint a clear picture of what is driving change in today's business landscape, uncover leading-edge sustainable brand strategies and tools, and facilitate community collaboration for shared benefit – all with the goal of helping more brands prosper by leading the way to a better world. To learn more, visit www.SustainableBrands.com.

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