SC Johnson, maker of well-known brands including Glade®, OFF!®, Scrubbing Bubbles®, Ziploc® and Windex®, is opening its doors to families through its revamped Web site, www.scjohnson.com While it may not be a surprise that 79% of all adults use the Internet frequently1, nearly 86.2% of those Web users spend time in general interest portals and in member communities2. The revamped site offers consumers information on a variety of topics that are relevant and important to today's families. The site includes interactive tools like blogs and Q&A areas, global brand information and coupons and special offers. Consumers can also get tips on a broad range of topics like organizing family finances or how to make greener choices in the home or they can share their own.

"The new scjohnson.com is much more than a product and corporate information source," said Kelly Semrau, Vice President Global Public Affairs and Communication for SC Johnson. "As a family company, we know what it means to be a family and what it takes to make a place a home. Our new site is a place where families can share their experiences and come together to learn from and inspire one another."

The average mom spends 12 hours online a week3 researching, connecting with friends and family and sharing information.

"So many parents are online and the Internet is the fastest way to get information and stay connected. With so many parents connecting and building relationships, the revamped site is a way to bring a little bit of our family to yours," Semrau said.

The new scjohnson.com includes fun, interactive sections on family, the SC Johnson commitment and products to give consumers a better understanding of what the company stands for and how their own families can shape the world. The Web site is organized in three important sections: Family, Integrity and Products.

Family
With five generations of family leadership to build on, SC Johnson understands what it means to be a family. This section is designed to help consumers share and learn ways to celebrate their own families.

• In My Family: A space for families to share their stories and answer questions including, "What was the best advice you ever got from a family member?"
• Family Economics: A finance blog that helps families navigate the difficult economy with sections about home care, food and cooking, saving money and getting organized.
• Family Matters: A blog written by SC Johnson CEO Fisk Johnson, the fifth generation of SC Johnson leaders, who discusses issues that affect SC Johnson families around the world - like how to be responsible citizens of the earth while doing what’s best for your family.

Integrity
SC Johnson's history of environment and social leadership is so fundamental to SC Johnson that it is both signature content and woven throughout the site and recent studies also suggest that 40% of Internet users visit sites to learn more about where businesses stand on issues that are important to them4. The Integrity section highlights how the company is doing what's right and also offers consumers a chance to learn more about the ways they can get involved.

• Doing Our Part: See what SC Johnson is doing to improve the quality of life around the world from building wind-powered plants in Holland to fighting dengue fever in Indonesia.
• Doing Your Part: Tips to help families make little changes in their homes and communities that amount to a big difference.

Products
More than 81% of consumers use the Internet to learn more about a product or service they are thinking of buying before they make the purchase.1 Learn more about the SC Johnson brands and how they can help you make your home healthier, cleaner and more like home.

• Coupons: Find coupons and other money-saving offers for SC Johnson products
• Home Matters Q&A: Advice from SC Johnson experts about home cleaning, storage, air care, pest control and more.
• Testimonials: Real-life stories from consumers about SC Johnson products.
• What's Inside SC Johnson: Take a closer look at the ingredients we use in our products and learn more about the innovative SC Johnson ingredient disclosure communication plan.

The site encourages consumers' comments, questions and suggestions in every section to help engage consumers on the subject of family and the trusted SC Johnson brands. With a contemporary design and photography, improved navigation, and updated multimedia tools, the re-launch also debuts a new and improved Press Room for media use, and Company history and Careers sections. Visit the new site at www.scjohnson.com

¹ Source: Pew Internet and American Life Project Tracking surveys (March 2000 through April 2009).
² Source: Nielsen NetView, June 2009..
³ Source: Yankelovich MONITOR 2009.
⁴ Source: Pew Internet and American Life Project (December 2007 through January 2008).

About SC Johnson:
SC Johnson is a family-owned and managed business dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, and insect control. It markets such well-known brands as GLADE®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, BAYGON®, BRISE®, ECHO®, KABIKILLER®, KLEAR®, and MR. MUSCLE®. The 123-year old company, with more than $8 billion in sales, employs approximately 12,000 people globally and sells products in more than 110 countries. www.scjohnson.com

SC Johnson

SC Johnson

SC Johnson is a family-owned and managed business dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, and insect control.

 

It markets well-known brands such as GLADE®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, and MR. MUSCLE®. The 125-year-old company, with more than $8 billion in sales, employs approximately 12,000 people globally and sells products in virtually every country around the world. www.scjohnson.com

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