CSR Press Release

Philadelphia, April 25-- Today, consumers are better informed than ever before and only a click away from finding the truth behind company headlines. They want to know who they're dealing with and, more importantly, what their values are. As a result, it's becoming increasingly important for companies to do the right thing and to communicate it to their customers.

Ethical Corporation's external communications conference, to be held June 14-15 in Philadelphia, will bring together corporate marketing, communication experts and corporate responsibility leaders who will share the secrets of some of the world's most successful brands.

The event will highlight success strategies to integrate CSR and marketing communications, and change consumer perceptions.

The session on "Using the internet to communicate your CSR values" will help delegates turn their website into a strategic asset that facilitates two-way communications with consumers to increase customer loyalty.

Theresa Marquez, Director of Marketing at Organic Valley, Paula Ivey, Founder of The CSR Group and Birgitte Rasine, Chief Evolution Officer at Lucita will discuss how to develop an integrated digital strategy, how to engage online with stakeholders and finally, and how to manage brand consistency in a communications environment in which one has little control.

Other top-level speakers at the conference include:

Organic Valley, George Siemon, CEO
Transfair USA, Steve Sellers, Chief Operating Officer
Coleman Natural Foods, Mel Coleman, Chairman
Philip Morris USA, Vicky Bell, Director of Corporate Social Responsibility
Patagonia, Rick Ridgeway, VP of Communications and Environmental Initiatives
Aveda, David Hircock, Advisor to the President
Merck, David Ruth, VP of Corporate Communications
Greenpeace, Rick Hind, Legislative Director, Toxics Campaign
Equal Exchange, Dia Cheney, Director of Marketing
Organic Consumers Association, Adam Eidinger, Washington Representative
Whitewave, Ellen Feeney, Responsible Livelihood Manager
Bonneville Environmental Foundation, Tom Starrs, VP, Marketing & Sales
RecycleBank, Ron Gonen, Managing Director
Business Ethics, Michael Connor, Publisher and Executive Editor

For the full line-up of speakers, visit: http://www.ethicalcorp.com/communication/speakers.shtml

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