CSR Press Release

It's becoming increasingly important for companies to do the right thing and to communicate it to their customers.

Ethical Corporation's external communications conference will bring together corporate marketing, communication experts and corporate responsibility leaders who will share the secrets of some of the world's most successful brands.

Jeffrey Hollender, President of Seventh Generation and Mel Coleman, Chairman of Coleman Natural Foods will discuss how market leaders make their values a crucial sales differentiator, and what the main challenges are when it comes to 'keeping it real' for consumers.

Howard Miller, General Manager of Corporate Reputation (North America) at BP and Terry Micek, Deputy General Counsel and VP of Regulatory Affairs at Coors Brewing Company will provide best practices on how to market corporate values. They will examine how to convince your marketing department to take CSR more seriously, and how to ensure your marketing strategies effectively reflect your CSR values.

Other high-level speakers include:

Organic Valley, George Siemon, CEO
Philip Morris USA, Vicky Bell, Director of Corporate Social Responsibility
Patagonia, Rick Ridgeway, VP of Communications and Environmental Initiatives
Aveda, David Hircock, Advisor to the President
Merck, David Ruth, VP of Corporate Communications
Greenpeace, Rick Hind, Legislative Director, Toxics Campaign
Equal Exchange, Dia Cheney, Director of Marketing
Organic Consumers Association, Adam Eidinger, Washington Representative
Transfair USA, Steve Sellers, Chief Operating Officer
Whitewave, Ellen Feeney, Responsible Livelihood Manager
Bonneville Environmental Foundation, Tom Starrs, VP, Marketing & Sales
RecycleBank, Ron Gonen, Managing Director
Business Ethics, Michael Connor, Publisher and Executive Editor

...and many, many more!

For the full line-up of speakers, visit: http://www.ethicalcorp.com/communication/speakers.shtml

For a copy of the programme, visit:
http://www.ethicalcorp.com/communication/6/index.asp