There is gold in going green, and the same drive to make a buck that created global warming can now be harnessed to slow the carbon- based pollution that is overheating the planet. ECOpreneuring shows how we can harness our country's entrepreneurial spirit to avert global catastrophe and profit from doing so. - Robert F. Kennedy, Jr.

Kivirist and Ivanko weave together a perspective that can transform how you think about work – and a more sustainable life. Their timely book is jam-packed with the necessary details to sort out what it means to live simply and sustainably in an economy that fosters life, not depletes it. ECOpreneuring illuminates a radically different approach to both working and living. - Wanda Urbanska, host of "Simple Living with Wanda Urbanska"

Powerful social trends towards green living, relocalization and self-sufficiency have fanned the fires of would-be ecopreneurs in North America, driving a shift towards prioritizing purpose over profits, and building community over building market share. A nation of 9 to 5-ers is giving way to a spirited bunch of innovators, searching for ways to make a life instead of simply making a living.

This accessible and inspiring guide includes profiles of successful ecopreneurs and provides an in-depth exploration of:

Eco-Business basics Purposeful management Marketing in the green economy Running a lifestyle business.

Ecopreneuring shows how we can earn our daily bread on a local or regional level while saving money, strengthening the economy and helping restore the planet to ecological health and social stability.

Part small business manifesto, part personal finance primer, Ecopreneuring is essential reading for small business owners, prospective entrepreneurs, and anyone who dreams of a livelihood based on independence, creativity, passion and a commitment to green practices and sustainability.

About the Authors

John Ivanko and Lisa Kivirist are innkeepers of the award-winning Inn Serendipity(R) Bed & Breakfast, completely powered by renewable energy. This husband-and-wife duo are national speakers, marketing consultants and authors of Rural Renaissance and Edible Earth. Kivirist is also a Food and Society Policy Fellow and Ivanko has co-authored numerous, highly acclaimed multicultural children’s books for the Global Fund for Children.

ECOpreneuring Green Business & Economics/Careers 224 pages / 6 x 9” ISBN 0-86571-605-6 US/Can $17.95

Available in bookstores or from the publisher at: www.newsociety.com or 1-800-567-6772