CSR Press Release

AJAX, Ontario - "The Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line," with foreword by John Elkington and Oliver Dudok van Heel of SustainAbility Ltd., presents what every business leader wants when it comes to the question of social responsibility: quantifiable and real business case benefits. Using his 34 years of business experience, author Bob Willard shows that the financial benefits of responsible environmental and social strategies increase the sample company's profits by 38%. The seven benefits include reducing hiring and retention costs and improving productivity, decreasing manufacturing and operating expenses, increasing revenue, and reducing risk. The book's appendix contains a unique template / spreadsheet into which executives can insert their own data to see for themselves whether the financial business case for sustainability initiatives is a profitable one for their company. A soft copy of the business case spreadsheet tool, and further information, can be found at the New Society Publishers' web site at www.newsociety.com.

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