CSR Press Release

SAN FRANCISCO (TK)- November 18, 2008 - SustainLane Media, the preeminent media company for green living and green business, is making it even easier to be green with the recently launched SustainLane GreenSaver. Based on traditional circulars—but eliminating the vast amounts of paper waste, the GreenSaver is delivering exclusive retailer discounts to consumers' inboxes each week. The November 10 launch is timed to coincide with the holiday buying season, making the most of shoppers’ dollars.

"In today's marketplace, Americans are looking to stretch each and every dollar," said James Elsen, SustainLane Media CEO. "At SustainLane, we're dedicated to making green living approachable and affordable, helping Americans live green while saving green. Providing discounts to top retailers offers incentive to buy green products and makes it an attractive option budget-wise; likewise, advertisers benefit from unique exposure in an actionable environment."

SustainLane Media is utilizing its Green Ad Network to cross promote the SustainLane GreenSaver and maximize advertisers' investments. The Green Ad Network reaches over 19 million monthly unique users across 100 Web sites in the green marketplace and comprises ten channels—from health, diet and exercise to gardening and green cars. GreenSaver discounts are expected to span that same spectrum, encompassing virtually all areas of green living.

The number of GreenSaver subscribers is expected to grow rapidly, thanks to Green Ad Network advertising efforts. Consumers interested in receiving the Green Saver can sign up at http://www.sustainlane.com/nls.do. Each weekly e-circular, as well as an archive of past coupons, is also accessible at www.sustainlane.com/green-saver-discount-coupons.

Coupon sponsors are drawn from the SustainLane Green Business Directory, the nation's largest directory of green-friendly businesses, with 20,000 companies. Each will be charged an introductory flat rate for participation; coupon space is limited. If you are interested in purchasing a coupon in the SustainLane GreenSaver, you can request more information at http://www.sustainlane.com/feedback.do?f1=g

About SustainLane Media
SustainLane Media (SLM) is the largest and fastest-growing media company for businesses, individuals and families interested in healthy, more sustainable living. Reaching 19 million unique visitors, SLM's Green Ad Network is a comprehensive vertical network of leading Web properties including hub sustainlane.com. SLM connects premium advertisers GM, Bank of America, Procter & Gamble and others with an elusive group of values-driven consumers. On track to triple its reach in 2009, SLM generates profit for rapidly-expanding green Web sites and blogs, connects leading advertisers to this affluent, active demographic and produces valuable content including The Green Business Directory; SustainLane U.S. Cities Ranking; Government Best Practices; GreenSaver e-circular; and Green Gorilla for kids.

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