CSR Press Release

NEW YORK - Audubon New York, the State program of the National Audubon Society, and New York-based Heller Communication Design (HCD) today announced the formation of a partnership to develop specific CSR programs and concepts that will help to bridge the gap between nonprofit organizations and corporations across New York. Companies to be targeted are those who are already invested in CSR programs, as well as those who have indicated an interest, but who have not yet committed to any one specific cause.

HCD, which recently redesigned its corporate mission to play a more significant role in sustainable communications programs, views the partnership as an excellent opportunity to help fulfill their vision. "Partnering with Audubon New York is an important step in realizing the goals we have set for our own business," says Heller Communication Design principal Cheryl Heller. "We are committed to teaching corporations how they can play a leading role in alleviating the social and environmental issues facing the world in a way that is both easy and profitable for them."

"When Cheryl Heller first approached us with the concept of developing programs that not only would be specifically designed for individual corporations, but that would include the branding and advertising campaigns, as well as collateral production, we were blown away," says Thomas O'Handley, Audubon New York's Director of Development. "The opportunity to collaborate with a communications company that is as dedicated to putting people back in touch with nature and sustainability as is HCD was one we could not pass up. We're very excited about this partnership."

HCD has long been involved in bringing the private and nonprofit sectors together for mutually beneficial relationships and works with many nonprofit organizations, including World Wildlife Fund and Architecture for Humanity. They were responsible for rebranding The Cloud Institute for Sustainability Education and are currently engaged with International Development Enterprises (IDE). Additionally, Heller led the team that breathed new life into the Girls Scouts brand.

About Heller Communication Design

We at Heller Communication Design ( http://www.hellercd.com) create sustainable communications programs that form energized, lasting relationships with employees, customers, and partners. We simplify the structure of our clients' communications, eliminating redundancies, aligning messages with behavior, and incorporating socially responsible programs as a way to build lasting customer relationships. We measure success by how little is needed to solve our client's problems, not how much.

About Audubon New York

Audubon New York, the 50,000 member State program of the National Audubon Society, is dedicated to protecting birds and other wildlife and the habitats that support them. Our national network of community-based nature centers and chapters, scientific and educational programs, and advocacy on behalf of areas sustaining important bird populations, engage millions of people of all ages and backgrounds in positive conservation experiences.

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