CSR Press Release

GREENSBORO, N.C., Aug. 27 /PRNewswire-USNewswire/ -— The Fresh Market will hold its 14th annual Hope Floats Sidewalk Sale on Friday, September 12, through Sunday, September 14, from 11:00 a.m. – 6:00 p.m. daily to benefit the Juvenile Diabetes Research Foundation (JDRF). Each of The Fresh Market's 80 stores in 18 states will offer root beer floats, hot dogs and gourmet cookies in exchange for a donation to JDRF in support of its mission to find a cure for diabetes and its complications.

The Fresh Market is pleased to supply all food products for the event and will donate 100 percent of the money raised over the three days to JDRF. Last year, The Fresh Market raised over $254,000; its goal for 2008 is $300,000. In addition, The Fresh Market will run a "JDRF Sneaker Sale" campaign that will begin August 29, and run through September 14, and will place JDRF Collection Containers at each checkout counter.

"For more than a decade, the Berry family and The Fresh Market have been dedicated supporters of JDRF's mission: to find a cure quickly," said Benita Shobe, JDRF's Senior Vice President. "We are grateful for the partnership and always look forward to the annual Sidewalk Sale, which is helping us turn research into reality."

The Hope Floats Sidewalk Sale is one of the many ways The Fresh Market continues to support JDRF. Last year, the company hosted SummerFest: A Celebration of 25 Years of Service, a daylong celebration that donated $12,815 from raffle ticket sales and 10 percent of the day's store sales to JDRF. Moreover, The Fresh Market has consistently been a Research Sponsor and was the first Presenting Sponsor for the Walk to Cure Diabetes in Greensboro, NC, where the company is headquartered.

"This event brings communities together each year to increase awareness and raise critically needed funds for research of type 1, often called juvenile diabetes," said Ray Berry, Founder of The Fresh Market. "This is a cause our company has championed for many years and we are excited to see the local stores embracing the cause in their neighborhoods."

For more information about The Fresh Market, please visit http://www.thefreshmarket.com.

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