Submitted by:TripAdvisor
Categories:Philanthropy & Corporate Contributions, Corporate Social Responsibility
Posted: Nov 13, 2008 – 12:20 PM EST
With More than 1 Million Votes, the World Helps TripAdvisor Donate $1 Million
NEWTON, Mass. – November 13, 2008 – The results are in – and not just for the presidential election, but for TripAdvisor's "More than Footprints(TM)" philanthropic initiative. TripAdvisor(R) (www.tripadvisor.com), the world's largest travel community, believes in the power of the collective voice, so the company recently asked the public to decide how to allocate its $1 million donation to five travel-related nonprofits.
Placing the power in the people's hands, between September 15 and November 9 more than one million votes were cast at www.tripadvisor.com/Causes, allowing TripAdvisor travelers to weigh in on how the donation should be distributed. Based on the percentage of total votes each organization received, the final results are:
The inspiration for the initiative name "More than Footprints" comes from the popular travel mantra, "Take only pictures, leave only footprints." TripAdvisor believes people can leave more than footprints behind when traveling – by making a difference in the places they visit.
About TripAdvisor Media Network
TripAdvisor(R) Media Network, operated by TripAdvisor, LLC, attracts more than 32 million monthly visitors* across 12 popular travel brands: TripAdvisor(R), www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.holidaywatchdog.com, www.independenttraveler.com, www.onetime.com, www.seatguru.com, www.smartertravel.com, www.travel-library.com, www.travelpod.com and www.virtualtourist.com. TripAdvisor-branded sites make up the largest travel community in the world, with more than 25 million monthly visitors*, nine million registered members and 20 million reviews and opinions. Featuring real advice from real travelers, TripAdvisor-branded sites cover 300,000+ hotels and attractions and operate in the U.S. (http://www.tripadvisor.com), the U.K. (http://www.tripadvisor.co.uk), Ireland (http://www.tripadvisor.ie), France (http://www.tripadvisor.fr), Germany (http://www.tripadvisor.de), Italy (http://www.tripadvisor.it), Spain (http://www.tripadvisor.es), India (http://www.tripadvisor.in) and Japan (http://www.tripadvisor.jp). TripAdvisor(R) Media Network provides travel suppliers with graphical advertising opportunities and a cost-per-click marketing platform. Collectively, the sites comprising the TripAdvisor Media Network have won hundreds of awards and accolades from press and industry worldwide. TripAdvisor and the sites comprising the TripAdvisor Media Network are operating companies of Expedia, Inc. (NASDAQ: EXPE).
TripAdvisor and More than Footprints are trademarks or registered trademarks of TripAdvisor LLC in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners.
(C) 2008 TripAdvisor LLC. All rights reserved.
*Source: comScore Media Metrix, July 2008
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