THE PRIMARY GOAL of Good Business International (GoodB) is to inspire the business community to "build better businesses for a better world." GoodB is a free access public service information and research center dedicated to documenting the social, economic, and environmental trends in the Good Business movement nationally and internationally. The Center serves as the hub connecting all sectors of the Good Business community including corporate, academic, civic, philosophical, faith-based and spiritual organizations devoted to value-based business. At GoodB we recognize that transforming business from pure self-interest to inclusive global concern is a long, challenging process. Our mission is to document the changing practices occurring in the global business community that benefit humanity and the natural environment as well as business itself.