CSR Profile of Lexus

Lexus is the leading luxury automotive brand in the United States, both in sales and in environmental stewardship. Lexus was the first luxury brand to sell hybrids and currently offers three low-emission hybrid vehicles with a fourth hybrid coming next year. When Lexus began selling hybrids in 2005, it helped advance the concept of sustainability without sacrifice. To bring like-minded individuals together, it also developed the Lexus Hybrid Living site (www.lexus.com/hybridliving) that serves as a portal for people seeking a way to incorporate luxury and environmentalism into their lives. The Lexus Eco Challenge is part of The Lexus Pursuit of Potential, a philanthropic initiative that generates $3 million in donations each year for organizations that help build, shape and improve children’s lives.

CSR Press Releases, Events & Reports Comments