CSR Profile of Green Mountain Coffee Roasters, Inc.

Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) is a leader in the specialty coffee industry known for award-winning coffees, innovative brewing technology and socially and environmentally responsible business practices. We manage our operations through two wholly owned business segments: Green Mountain Coffee and Keurig. Our Green Mountain Coffee division sells more than 100 high-quality coffee selections, including Fair Trade Certified™ organic coffees, under the Green Mountain Coffee(R) and Newman's Own(R) Organics brands through wholesale, direct mail and e-commerce operations. Green Mountain Coffee also produces coffee as well as hot cocoa and tea in K-Cup(R) portion packs for Keurig(R) Single-Cup Brewers. We have been honored repeatedly by CRO Magazine, Forbes and SustainableBusiness.com as a good corporate citizen and an innovative, high-growth company. Through our conscientiously profitable business model we hope to inspire others to view business as a partner, and positive change agent, in the global effort to create long-term solutions and sustainability for people and ecosystems worldwide. We aspire to behave in a way that everyone we interact with is better off for having known us. That is, every stakeholder will have the "ultimate coffee experience" not only in the quality of our coffee and services but in the quality of our relationships and the way we do business. We work to achieve this goal by integrating our values with our business operations and allocating 5% of our pre-tax earnings to social and environmental causes, focusing on our Company Purpose and Principles in business operations. We are motivated to achieve success because the more profitable we are, the more good we can do in the world. Since 1981, we have been roasting the finest Arabica beans from coffee-growing communities around the world, creating award-winning blends that inspire and delight the senses.