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November 22, 2009

CSRWire.com The Corporate Social Responsibility Newswire

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CSR Profile of MillerCoors Brewing Company

MillerCoors wants to become the best beer company in America. We’re a new company with big ideas and innovations that can create new energy in the American beer business. We have great enthusiasm for the business and tremendous potential to improve it. We’ll do that through a combination of great brands, talented people, strong partnerships and the scale that our new company brings us. We believe in brands, and we’re determined to build the best portfolio of beer brands in the business, by listening carefully to beer drinkers and understanding what they want today—and what they’ll want tomorrow. We’re building a true team of highly talented people who are passionate about the beer business, who love to win and learn, and who aim to amaze every customer by doing the little things that make a big difference. We want to be the best partner for American beer distributors and retailers, constantly bringing our customers profitable growth. And we offer more value to our customers, communities, employees, and owners as one company than two. We will deliver savings that will provide the resources to significantly raise our investment in our business. We are confident that our business will grow, and we are focused on growing it the right way, with responsible marketing practices, sound environmental decisions and strong community partnerships.


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