CSR Profile of Call2Action

Call2Action offers social media and marketing tools for online engagement, fundraising, and brand building campaigns.

The Call2Action Spark is an online engagement tool for any cause campaign. We leverage video, action tools and social media to encourage participation and sharing online. The Spark is essentially a portable micro-site: it is fully functional and distributable, so that people can get inspired AND take action wherever the Sparks are posted: on websites, blogs and social networks.

Brands wishing to effectively communicate and engage people around their CSR initiatives have the opportunity to create tremendous brand value. As an example, traditional rich media ads have an average interaction rate (the number of clicks to loads) of 2-6% while ours is an off-the-charts average of 28%. In addition, one of the most popular actions across all campaigns is Sharing, because when people are moved, they want to tell their friends.

Contact us at 212.353.3256 and follow us on Twitter @Call2Act.