CSR Profile of Elemental Herbs

Elemental Herbs offers organic, herbal-based formulas for everyday use: lip care, skin repair, sun protection and sore muscle recovery.

WHAT: Elemental Herbs recognizes the inherent connection between wilderness and wellness, bringing herbal healing into every day life and inspiring people to live in balance with nature. The products' ingredients are organically grown and/or sustainably sourced, packaging is always recyclable and recycled when possible and company marketing materials are always printed on post-consumer recycled paper.

HISTORY: Inspired by her background in herbal medicine and wilderness education, company founder Caroline Duell formed Elemental Herbs in 2005. The business emerged with its feet planted in three realms: healing; sustainable living; and human-powered adventure, sponsoring athletes who are environmental and social activists.

PRODUCTS: All products are fair-trade, tested on humans, not animals, and incorporate organic whole herbs. The line includes:

• All Good Lips™ – A soothing, creamy herbal infusion blended in a base of organic extra virgin olive oil and organic beeswax. The only lip balm on the market infused with whole herbs, it is available with or without SPF 12 sunscreen. The SPF formula is now free of oxybenzone.
• All Good Goop™ – An all-natural herbal balm ideal for a wide range of uses such as cuts, minor burns, bites, chapped lips, dry and irritated skin – the name says it all!
• Herbal Cool™ – Fast pain relief for people in motion. An herbal sore muscle recovery spray that goes on cool and warms up fast.
• Herbal-Based Zinc Sunscreens – Chemical-free, zinc oxide sunscreens offering broad UVA/UVB protection and available in Sport SPF 20, Tinted SPF 22 and Kids SPF 20. It is the only fair-trade, herbal-based sunscreen incorporating organic whole herbs.
• Private Label Products – Private labeling is offered for All Good Lips and ideal for manufacturers who value having their branding on environmentally-responsible organic promotional products, without the associated manufacturing hassles.

DISTRIBUTION: Products are currently available online and at 400+ retailers nationwide, including health food stores, outdoor sports shops and high-end gift shops.

ORGANIZATIONS: Elemental Herbs is a member of 1% for the Planet, the Green America Business Network and endorses the campaign for safe cosmetics.

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