CSR Profile of Barkley

Stand for something greater than your bottom line, and your customers will stand with you. Citizen Brands differentiate themselves. They don’t just advance their business goals; they help advance societal goals. At Barkley, we believe this to be the essence of cause branding and the key to sustaining relevance with today’s fickle customer. Reputation is a Citizen Brand’s greatest asset. We believe brand reputation consists of three measurable elements: 1) What your brand says it is 2) What people think your brand is, and 3) What your brand really is If these elements work in unison, brand reputation is an asset. If there are contradictions or ambiguity, reputation suffers—resulting in decreased sales, morale and market share.

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