CSR Event

BRANDING FOR SUSTAINABILITY: Strategies and Insights for Building Brand Equity and Creating Shared Value

Monday, September 22, 2008
9:00 am to 12 noon
AT&T Center
University of Texas at Austin
1900 University Blvd.
Austin, TX 78712

How can socially responsible businesses build authentic brands for a more sustainable future? That's the question at the center of an upcoming workshop entitled "Branding for Sustainability" featuring a top executive from Whole Foods, along with strategy consultancy SustainAbility and branding agency BBMG. Jurriaan Kamp, founder and editor-in-chief of Ode magazine, will moderate the workshop.

Designed for CEOs, CMOs, brand managers, communications directors and CSR/sustainability officers, the informative panels and interactive workshops will explore how the latest trends in branding and marketing are advancing corporate sustainability programs, creating opportunities for business innovation and offering new possibilities for triple bottom line value creation.

The Austin workshop is the second in a series of three; the first is in San Francisco (September 17) and the last in New York City (October 20).

Speakers: