CSR Event

Leading the Recovery: Restoring Transparency and Trust in Business

CSR Leaders from IBM, Time Warner, Pfizer & Verizon will discuss Recovery strategies and CSR trends at the BBB Forum in New York City on May 12. The program, from 8:00 am to 12:30 pm, will also include experts in behavioral marketing and privacy issues, who will discuss best practices and self-regulatory efforts in these controversial areas. See details at www.newyork.bbb.org/leadingtherecovery.

Register Online:
https://www.nycharities.org/event/event.asp?CE_ID=3603

OR CALL: Luana Lewis, 212-358-2842, llewis@newyork.bbb.org

Featured Speaker:
Stanley S. Litow, Vice President-Corporate Citizenship & Corporate Affairs, IBM, and President, IBM International Foundation
"Building Transparency and Integrity"

Special Report:
John DeRose, Senior Manager, Audit and Enterprise Risk Services, Deloitte & Touche LLP
"The Responsible and Sustainable Board"

Panel: Responsibility Strategies for Rough Times
- Carol Cone, Chairman and Founder, Cone Inc., moderator
- Kathryn C. Brown, Senior Vice President, Public Policy Development and Corporate Responsibility, Verizon Communications Inc.
- Lisa M. Quiroz, Senior Vice-President, Corporate Responsibility, Time Warner and President, Time Warner Foundation
- Caroline Roan, Vice President, Corporate Responsibility, Pfizer Inc and President, Pfizer Foundation

Panel: Ethical Marketing Challenges
- Stuart Elliott, Advertising Columnist, The New York Times
- Randall Rothenberg, President and CEO, Interactive Advertising Bureau
- Leonard L. Gordon, Director-Northeast Regional Office, Federal Trade Commission
- Ronald R. Urbach, Partner and Co-Chair, Advertising, Marketing and Promotions Practice Group, Davis & Gilbert LLP

Generously Sponsored By: The Bank of New York Mellon

Event Host: Time Inc.

Event Supporters:
The ADVERTISING Club of NY
Direct Marketing Association
Manhattan Chamber of Commerce
New York Society of Association Executives
PMA The Association for Integrated Marketing
Public Relations Society of America