CSR Event

McDonald’s® Launches DreamWorks’ “Bee Movie® Global Happy Meal® Promotion; Encourages Kids to “Bee Good to the Planet;” Extends Environmental Partnership with Conservation International to Reach Children Worldwide

McDonald’s® Launches DreamWorks’ “Bee Movie®”
Global Happy Meal® Promotion

Encourages Kids to “Bee Good to the Planet;” Extends Environmental Partnership with Conservation International to Reach Children Worldwide

WHAT:
Join McDonald’s, DreamWorks Animation and Conservation International as they celebrate the arrival of “Bee Movie” at McDonald’s. McDonald’s continues its commitment to the well-being of kids and families and invites them to take the “Bee Good to the Planet” pledge and get active in protecting the environment.

WHO:
Participants will include:
Mary Dillon, Global Chief Marketing Officer, McDonald’s
Neil Golden, Vice President, Marketing Insights, McDonald's USA
Jeffrey Katzenberg, Chief Executive Officer, DreamWorks Animation
Peter Seligmann, Chief Executive Officer, Conservation International
Leeanne Alonso, Vice President, Conservation International
Children from Chicago’s A.N. Pritzker Elementary School

WHEN:
Monday, October 22, 2007
10:00 a.m. CDT (doors open at 9:30 a.m. for media)

WHERE:
The Notebaert Nature Museum
Second floor South Gallery
2430 N. Cannon Drive
Chicago, Ill. 60614
*Free parking available at the Lincoln Park Zoo Parking Lot. Enter at the intersection of Cannon Drive and Fullerton Avenue. A shuttle will run between the parking lot and museum. Please bring parking ticket to press registration desk.

One-on-one interviews will take place following remarks. Please call Deanna Killackey to schedule.