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February 09, 2012

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Street Smart Sustainability

Must Read the new book Street Smart Sustainability by co-authors Joe Sibilia and David Mager.

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CSR Event

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How to Communicate Your Corporate Values

Organizer: Ethical Corporation

Date: 06.14.06, 01:00AM – 06.15.06, 01:00AM

Location:Philadelphia

Sponsor:Ethical Corporation

Website: secure.firstconf.com/ethicalcorporation/communi...

Key issues to be discussed include:
* Effective communication: How to ensure your communication, marketing and CSR departments all tell the same story* Strengthened brand values: How to make sure your brand effectively communicates your corporate values and ethics .
* Ethical advertising: How to avoid messy lawsuits and advertise in a way that promotes responsible use of your products.
* Crisis prevention: How to communicate in times of crisis and manage reputational risks
* Socially aware consumers: Changes in the consumer landscape and what your customers now expect from you and your products.

Gain exclusive access to top executives in the field of CSR:
* Seventh Generation, Jeffrey Hollender, President
* Coleman Natural Foods, Mel Coleman, Chairman
* Organic Valley, George Siemon, CEO

For more information, please contact:

There is currently no contact information.

 

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