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May 22, 2012

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CSR Event

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Corporate Social Responsibility: Strategic Integration and Competitiveness

Organizer: Stanford Graduate School of Business

Date: 03.26.08, 01:00AM – 02.28.08, 12:00AM

Location:ESADE Business School, Barcelona, Spain

Sponsor:Stanford Graduate School of Business in partnership with ESADE Business School

Website: www.gsb.stanford.edu/exed/csr/index.html

Today's global businesses face a daunting challenge - achieve and sustain competitive advantage while empowering customers and communities to grow and prosper. Corporate Social Responsibility (CSR) is an organization's obligation to consider the interests of their customers, employees, shareholders, communities, and the ecology and to consider the social and environmental consequences of their business activities. By integrating CSR into core business processes and stakeholder management, organizations can achieve the ultimate goal of creating both social value and corporate value.

This course explores different ways in which companies can incorporate societal and environmental perspectives into strategic thinking, as well as the challenges and dilemmas involved in this process. The aim is to expose executives from different industries to state-of-the-art knowledge on responsibility and sustainability in business, as well as to reflect on how these issues impact business strategy.

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