CSR Event

"Doing Good by Doing Good": Making the business case for social and environmental responsibility

Elizabeth Bankowski - founder & Executive Director of Global Community Initiatives.

"Doing good by doing good" was a founding principle of Ben & Jerry's, similar to what Bill Gates referred to as creative capitalism in his recent speech at Davos. In her presentation, Bankowski will define CRS as business strategy derived from the Ben & Jerry's model and extend that to the recognition of this practice by mainstream companies like Wal-Mart. She will talk about the challenges of integrating CRS with business strategy and day-to-day operations, focusing on the role of those who will have this responsibility in their workplaces, as well as the need for systems and practices that assure transparency, credibility and measurement.