CSR Event

Alerts

Sustainable Brands '07

Organizer: Sustainable Life Media, Inc.

Date: 09.26.07, 01:00AM – 09.28.07, 01:00AM

Location:New Orleans, Louisiana

Sponsor:Sustainable Life Media

Website: www.sustainablelifemedia.com/events/brands/regi...

New Frontiers in Brand Building...

Today's brand building landscape is rapidly changing. Communicating about the environmental and social impact of your brand is rapidly becoming a new business requirement. But before you can talk about your story, you have to have a story to tell. Join industry experts for two information-packed days this September to learn how to navigate this new brand landscape and develop your own sustainable brand story.

Who Should Attend?

Brand managers, marketing communications, investor and community relations managers, product managers, corporate sustainability or media strategists and creative agencies will all identify ways to new build value for their businesses by attending Sustainable Brands '07.

What You Will Learn...

Over two information-packed days this fall, you'll learn about the issues, challenges and best practices surrounding building and communicating your company's environmental and social value propositions.

You'll learn about:

Current research on customer sentiment around Sustainability - and what's driving it -- from Cohn&Wolfe, Cone, Inc., Publicis, Conscientious Innovations and more.

Why the biggest global brands from GE and BP, to Toyota, B of A and HP are stepping up tell their environmental story, and how new start ups such as Edun are using a 'green focus' to compete.

How certifications can help:

Top "sustainability" certifiers describe the value of certifications and how to use them to communicate confidence to your customers.

How to leverage today's social media to create buzz and productive conversation with your customers as well as avoid having your story commandeered.

How to identify existing products that are ripe for 're-branding' with an environmental or social value proposition, and how specific companies have benefited by this strategy.

Which eco-design methodologies are proving most effective in help companies innovate more sustainable products and services.

How to engage your entire organization in helping you build your sustainable brand.

Why New Orleans?

Location, Location, Location!

First, New Orleans serves as a compelling reminder of why sustainability is so top of mind for today's leading companies. Check out this interview with Robbie Vitrano of Trumpet Group, a leading New Orleans ad agency on the ongoing challenges of rebuilding a city after the devastation of Hurricane Katrina.

Second, New Orleans is centrally located, and so, easy and inexpensive to get to from both coasts. And while hotel prices are on the rise again, you won't find a better travel value in the US this year.

Third, its a fantastic destination that deserves rediscovery. With unique culture, some of the best food, and most varied shopping in the U.S., there's something in New Orleans for everyone. And by bringing your dollars to the city, you'll be providing much needed support to the local economy.

Register Here: www.sustainablelifemedia.com/events/brands/register

For more information, please contact:

Fred Wood Event Marketing Manager

Phone: 415-773-1842

For more from this organization:

Sustainable Life Media, Inc.

More Information

Street Smart Sustainability

CSR Event

Sustainable Brands '07