CSR Event

BRANDING FOR SUSTAINABILITY: Strategies and Insights for Building Brand Equity and Creating Shared Value

Monday, October 20, 2008
9:00 am to 12 noon
Puck Building
295 Lafayette St # 705
New York, NY 10012

How can socially responsible businesses build authentic brands for a more sustainable future? That's the question at the center of an upcoming workshop entitled "Branding for Sustainability" featuring a top executive from EILEEN FISHER, along with strategy consultancy SustainAbility, and branding agency BBMG. Jurriaan Kamp, founder and editor-in-chief of Ode magazine, will moderate the workshop.

Designed for CEOs, CMOs, brand managers, communications directors and CSR/sustainability officers, the informative panels and interactive workshops will explore how the latest trends in branding and marketing are advancing corporate sustainability programs, creating opportunities for business innovation and offering new possibilities for triple bottom line value creation.

The New York City workshop is the last in a series of three workshops; the previous two are in San Francisco (September 17) and Austin (September 22).

Speakers: