November 22, 2017

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BRANDING FOR SUSTAINABILITY: New Workshop Series Offers Strategies and Insights for Building Brand Equity and Creating Shared Value

Organizer: BBMG

Date: 09.17.08, 01:00AM – 09.17.08, 01:00AM ET

Location:San Francisco, CA

Sponsor:BBMG, SustainAbility and Ode Magazine

Website: brandingforsustainability.com

Wednesday, September 17, 2008
9:00 am to 12 noon
Commonwealth Club
595 Market St # 2
San Francisco, CA 94105

How can socially responsible businesses build authentic brands for a more sustainable future? That's the question at the center of an upcoming workshop entitled "Branding for Sustainability" featuring top executives from Gap Inc., along with strategy consultancy SustainAbility and branding agency BBMG. Jurriaan Kamp, founder and editor-in-chief of Ode magazine, will moderate the workshop.

Designed for CEOs, CMOs, brand managers, communications directors and CSR/sustainability officers, the informative panels and interactive workshops will explore how the latest trends in branding and marketing are advancing corporate sustainability programs, creating opportunities for business innovation and offering new possibilities for triple bottom line value creation.

The San Francisco workshop is the first in a series of three; the other two will be held in Austin (September 22) and New York City (October 20).

Speakers:

  • Kindley Walsh Lawlor, Senior Director, Strategic Planning and Environmental Affairs, Gap Inc.
  • Kellie McElhenie, Executive Director and Adjunct Assistant Professor, Center for Responsible Business, UC Berkeley Haas School of Business
  • Chris Guenther, SustainAbility
  • Raphael Bemporad and Mitch Baranowski, Co-Founders, BBMG

  • For more information, please contact:

    Phone: 917-587-5473
    Phone: 212-473-4902
    Website: bbmg.com

    For more from this organization:

    BBMG

     

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