CSR Event

BRANDING FOR SUSTAINABILITY: New Workshop Series Offers Strategies and Insights for Building Brand Equity and Creating Shared Value

Wednesday, September 17, 2008
9:00 am to 12 noon
Commonwealth Club
595 Market St # 2
San Francisco, CA 94105

How can socially responsible businesses build authentic brands for a more sustainable future? That's the question at the center of an upcoming workshop entitled "Branding for Sustainability" featuring top executives from Gap Inc., along with strategy consultancy SustainAbility and branding agency BBMG. Jurriaan Kamp, founder and editor-in-chief of Ode magazine, will moderate the workshop.

Designed for CEOs, CMOs, brand managers, communications directors and CSR/sustainability officers, the informative panels and interactive workshops will explore how the latest trends in branding and marketing are advancing corporate sustainability programs, creating opportunities for business innovation and offering new possibilities for triple bottom line value creation.

The San Francisco workshop is the first in a series of three; the other two will be held in Austin (September 22) and New York City (October 20).

Speakers: