October 25, 2014

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CSR Event

Fundamentals of Measurement

Organizer: Association of Corporate Contributions Professionals

Date: 08.14.14, 02:00PM – 11.06.14, 03:30PM ET

Location:Virtual & San Francisco, CA

Sponsor:ACCP

Website: www.accprof.org/events/ma/fundamentals-measurem...

As a CR professional, you need to be able to:

  1. Assess impact
  2. Provide data to substantiate giving actions
  3. Successfully plan and manage programs better

All of this can be accomplished through measurement. You can gain the tools and knowledge needed through ACCP’s Fundamentals of Measurement. ACCP’s Fundamentals of Measurement utilizes the LBG Model, a consistent international benchmarking framework, which is continually evolving to remain current in the ever-changing field of corporate contributions.

By participating in Fundamentals of Measurement, you will learn:

  • how to use the LBG Model
  • how to apply it to your current programs
  • how to share measurement outcomes to successfully tell your story and engage internal and external stakeholders

The program is comprised of five components. You will attend four virtual classroom sessions from your desk and one on-site meeting in San Francisco, CA. Upon completion, you will know how to use the LBG Model to measure programs, how to share data with external stakeholders, and connect data to your company’s giving stories.

To take full advantage of ACCP’s Fundamentals of Measurement, sign up by June 17, 2014 and receive $200 off the tuition. The program is open to ACCP members for $2,700 and to nonmembers for $3,200. If three or more participants register from the same company, each will receive $250 off their tuition.

For more information, please contact:

Erica Bader Sorrell Director of Education
Phone: 407-650-9748
Fax: 407-236-0470
Twitter: @ACCProf

For more from this organization:

Association of Corporate Contributions Professionals

 

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