Date: 05.07.14, 12:00PM – 05.07.14, 01:00PM ET
Sponsor:Center for Corporate Citizenship at Boston College
Executive buy-in is an essential ingredient in moving a citizenship portfolio forward. Advanced citizenship departments recognize that professionals must be aligned with the corporate strategy and understand the goals and language of their senior executives. A successful citizenship strategy is one that is integrated into the business goals and clearly demonstrates business benefit. By communicating a citizenship strategy in the language of business, these companies have converted their senior executives into strong citizenship champions.
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For more from this organization:Boston College Center for Corporate Citizenship