January 25, 2015

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CSR Event

Speaking the Language: Gaining Executive Buy-in

Organizer: Boston College Center for Corporate Citizenship

Date: 05.07.14, 12:00PM – 05.07.14, 01:00PM ET


Sponsor:Center for Corporate Citizenship at Boston College

Website: bit.ly/1lEV5SO

Executive buy-in is an essential ingredient in moving a citizenship portfolio forward. Advanced citizenship departments recognize that professionals must be aligned with the corporate strategy and understand the goals and language of their senior executives. A successful citizenship strategy is one that is integrated into the business goals and clearly demonstrates business benefit. By communicating a citizenship strategy in the language of business, these companies have converted their senior executives into strong citizenship champions.

Featured Speakers:

  • Kate Antonacci, Director of Societal Impact Initiatives, Panera Bread
  • Bridget G. Hurd, Director of Community Responsibility, Blue Cross Blue Shield of Michigan
  • Crayton Webb, Director, Corporate Communications & CSR, Mary Kay

To register for the webinar click here: bit.ly/1lEV5SO

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For more information, please contact:

For more from this organization:

Boston College Center for Corporate Citizenship


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