Organizer: Columbia Business School
Date: 10.04.13, 07:30AM – 10.04.13, 07:00PM ET
Location:Alfred Learner Hall, Columbia University
Sponsor:Columbia Business School Social Enterprise Program
Engaging Customers and Clients in Social Change
Society will never change unless we collectively want it to. Social entrepreneurs may have great visions for transforming the world, but little can be accomplished without energizing and motivating those on the receiving end of change efforts: the clients and customers of social enterprises. While lessons can be learned from marketers and social media practitioners, there are unique challenges in adapting these ideas to solving social and environmental problems. Organizations ranging from multinational corporations to social venture startups need to grapple with questions such as:
By uniting industry experts, thought leaders and practitioners, the 2013 Social Enterprise Conference will delve deeper into the ways leaders and managers can use innovative strategies to maximize social change.
Featuring Speakers from:
And more to come. Check out the Speakers page to learn more.
For more information, please contact: