April 23, 2018

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CSR Event

McDonald's: The Trend Toward Transparency and Authenticity (Free Livestream)

Organizer: Toronto Sustainability Speaker Series (TSSS)

Date: 10.09.13, 04:30PM – 10.09.13, 07:30PM ET

Location:Toronto and LIVESTREAM

Sponsor:Toronto Sustainability Speaker Series (TSSS)

Website: ecoopportunity.net/category/upcoming-events

Imagine the monumental task of implementing a sustainability strategy across a company as large and decentralized as McDonald’s.

Imagine the supply chain and climate change risks that you might encounter. Where do you begin? How do you assess where to allocate your resources? How do you communicate what you’re doing to a vast and diverse audience? How do you ensure that your audience feels engaged?

Join us on October 9th as two sustainability giants from McDonald’s, Bob Langert and Richard Ellis, share the McDonald’s sustainability journey, discussing the challenges and victories along the way. With transparency and authenticity as its guiding principles, McDonald’s is using innovative thinking to find new ways to share its story with its customers.

Date: Wednesday, October 9, 2013 (registration closes October 5th)
Time: 4:30-7:30 EST (snacks & networking from 6:35-7:30)
Location: Bennett Jones, 1st Canadian Place, 100 King St. W., 34th Floor
Toronto FREE LIVE WEBCAST & Twitterchat: #tssschat from 5:00 – 6:30 PM EST (Tickets for both the live event and the webcast must be purchased in advance)

Tickets to this event will sell out fast – please register early to avoid disappointment.

Follow the Twitterchat at #tssschat

During the event we will explore some of the following:

  • The challenges and opportunities of McDonald’s size and decentralized structure
  • How does McDonald’s weave a culture of sustainability across the organization?
  • What has McDonald’s learned from the Canadian marketplace?
  • How Innovation is supported within the company
  • The challenge of connecting with such a diverse customer base
  • The McDonald’s “Our Food – Your Questions” campaign – lessons learned/challenges uncovered/next steps


4:30 – 5:00 pm: Registration, snacks and networking
5:00 – 5:15 pm: Introductions and special announcements
5:15 – 5:45 pm: Presentation by Bob Langert and Richard Ellis
5:45 – 6:05 pm: Small group breakout session
6:05: – 6:35 pm: Groups report back to main audience and general Q and A
6:35 – 7:20 pm: Networking and snacks



CSRwire: Media, Twitterchat, Webinar: Aman Singh, Editorial Director
Open Spaces Learning: Event Breakout and Webinar: Leslie Bennett and Heather Shapter

Our Guest Speakers:

Bob Langert joined McDonald’s in 1983, beginning his career as a logistics specialist before moving into corporate responsibility. What began 23 years ago as a short term assignment on a project team tasked with removing CFLs (chlorofluorocarbons) from the company’s packaging gradually expanded into his current role as head of McDonald’s entire global CR effort. Along the way Bob has worked with Greenpeace, WWF, the Environmental Defense Fund, Conservation International, and legendary animal rights activist, Dr. Temple Grandin.

Richard Ellis re-joined McDonald’s Restaurants of Canada Limited as Senior Vice President, Communications & Public Affairs in September 2008, following a number of years serving as Vice President, Communications at McDonald’s USA in Oak Brook, Illinois. Prior to joining McDonald’s USA, Richard held the position of Vice President, Communications & Public Affairs at McDonald’s Restaurants of Canada Limited from 2003-2005. Richard was appointed President & Chief Executive Officer, Ronald McDonald House Charities of Canada (RMHC) in October of 2008.

About TSSS
The Toronto Sustainability Speaker Series (TSSS) is widely recognized as Canada’s premiere forum for dialogue and problem solving among sustainability professionals. Each year over 1000 sustainability change agents attend TSSS events to exchange ideas, to network and to be inspired by leading companies that have integrated sustainability into their business practices. To learn more, click here.

For more information, please contact:

Brad Zarnett Founder and Executive Director
Phone: 416-555-1212
Twitter: @bradzarnett


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