Can Corporate Sustainability & Economic Growth Coexist?
With over 1,300 tweets and 232 communicators
Organizer: Toronto Sustainability Speaker Series (TSSS)
Date: 10.09.13, 04:30PM – 10.09.13, 07:30PM ET
Location:Toronto and LIVESTREAM
Sponsor:Toronto Sustainability Speaker Series (TSSS)
Imagine the monumental task of implementing a sustainability strategy across a company as large and decentralized as McDonald’s.
Imagine the supply chain and climate change risks that you might encounter. Where do you begin? How do you assess where to allocate your resources? How do you communicate what you’re doing to a vast and diverse audience? How do you ensure that your audience feels engaged?
Join us on October 9th as two sustainability giants from McDonald’s, Bob Langert and Richard Ellis, share the McDonald’s sustainability journey, discussing the challenges and victories along the way. With transparency and authenticity as its guiding principles, McDonald’s is using innovative thinking to find new ways to share its story with its customers.
Date: Wednesday, October 9, 2013 (registration closes October 5th)
Time: 4:30-7:30 EST (snacks & networking from 6:35-7:30)
Location: Bennett Jones, 1st Canadian Place, 100 King St. W., 34th Floor
Toronto FREE LIVE WEBCAST & Twitterchat: #tssschat from 5:00 – 6:30 PM EST (Tickets for both the live event and the webcast must be purchased in advance)
Tickets to this event will sell out fast – please register early to avoid disappointment.
During the event we will explore some of the following:
4:30 – 5:00 pm: Registration, snacks and networking
5:00 – 5:15 pm: Introductions and special announcements
5:15 – 5:45 pm: Presentation by Bob Langert and Richard Ellis
5:45 – 6:05 pm: Small group breakout session
6:05: – 6:35 pm: Groups report back to main audience and general Q and A
6:35 – 7:20 pm: Networking and snacks
Join the LIVE FREE WEBCAST
Our Guest Speakers:
Bob Langert joined McDonald’s in 1983, beginning his career as a logistics specialist before moving into corporate responsibility. What began 23 years ago as a short term assignment on a project team tasked with removing CFLs (chlorofluorocarbons) from the company’s packaging gradually expanded into his current role as head of McDonald’s entire global CR effort. Along the way Bob has worked with Greenpeace, WWF, the Environmental Defense Fund, Conservation International, and legendary animal rights activist, Dr. Temple Grandin.
Richard Ellis re-joined McDonald’s Restaurants of Canada Limited as Senior Vice President, Communications & Public Affairs in September 2008, following a number of years serving as Vice President, Communications at McDonald’s USA in Oak Brook, Illinois. Prior to joining McDonald’s USA, Richard held the position of Vice President, Communications & Public Affairs at McDonald’s Restaurants of Canada Limited from 2003-2005. Richard was appointed President & Chief Executive Officer, Ronald McDonald House Charities of Canada (RMHC) in October of 2008.
The Toronto Sustainability Speaker Series (TSSS) is widely recognized as Canada’s premiere forum for dialogue and problem solving among sustainability professionals. Each year over 1000 sustainability change agents attend TSSS events to exchange ideas, to network and to be inspired by leading companies that have integrated sustainability into their business practices. To learn more, click here.