November 21, 2017

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CSR Event

Corporate Citizenship Communications

Organizer: Boston College Center for Corporate Citizenship

Date: 10.16.13, 08:00AM – 10.18.13, 05:00PM ET

Location:Phoenix, AZ

Sponsor:Center for Corporate Citizenship at Boston College

Website: bit.ly/11HUpQU

If you are responsible for any aspect of corporate citizenship – from building a sustainable supply chain to community investment to employee engagement – communication is critical to the successful execution of your corporate citizenship strategy. Social media and mobile channels have expanded the reach and increased the speed of your messages. With more ways than ever to share your corporate citizenship efforts and performance internally and with the broader market, a sound communication strategy is more important than ever. Compelling messages can bolster employee participation rates and build trust with the external community. Informative, solid narratives maximize the visibility and value of your corporate citizenship initiatives without sounding boastful. This course will help meet the internal and external communication challenges facing corporate citizenship professionals so your program can achieve its full potential.

What to expect

Utilizing exercises, lectures, examples, case studies and small group interactions, this 2½ day program helps you develop tactical and strategic skills to use the right tools to communicate your corporate citizenship. Upon completion of this course you will be able to:

  • Gain a perspective on emerging communication trends
  • Develop a comprehensive communication plan utilizing a five-step process
  • Evaluate digital, mobile and social media applications and platforms as communication channels
  • Examine and critique real-world corporate citizenship communication campaigns

Register here

For more information, please contact:

For more from this organization:

Boston College Center for Corporate Citizenship

 

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