CSR Event

10th Anniversary Cause Marketing Forum

Cause marketing is now widely recognized as one of the most powerful marketing strategies for both companies and causes with conservative estimates quantifying corporate cause sponsorships at $1.68 billion in 2011.

The annual Cause Marketing Forum is the must-attend conference of the year focusing solely on this increasingly important marketing approach and subset of corporate social responsibility (CSR) efforts. Appropriate for both novice and seasoned cause marketers, the annual Cause Marketing Forum covers a wide range of topics featuring expert cause marketing speakers and discussion group leaders. From legal considerations to forming the perfect corporate-nonprofit partnership to harnessing the power of social media for your cause marketing campaign, no cause-related marketing topic is left uncovered.

Register Today at http://www.CauseMarketingForum.com/CMF12

Attendees will hear from executives, marketing and corporate social responsibility professionals from companies including Zynga, Procter & Gamble, Campbell’s Soup Company, Whirlpool, ANN Inc., Yum! Brands, The Coca-Cola Company, AOL/Huffington Post Media Group and others.

Nonprofit speakers include executive and cause marketing representatives from U.S. Fund for UNICEF, Susan G. Komen for the Cure, KaBoom!, ACCION, World Wildlife Fund, DoSomething.org, March of Dimes, Adopt a Clasroom and others.

Highlights include:

• A behind-the-scenes look at the integrated cause-related marketing effort, Arctic Home, partnering The Coca-Cola Company and World Wildlife Fund and lessons learned from this major initiative.
• Keynotes by U.S. Fund for UNICEF’s President and CEO Caryl Stern and Procter & Gamble’s Group Vice President for North America Melanie Healey
• The Great Breast Cancer Debate – a panel discussion of this cause marketing poster child that generates more corporate funding and more controversy than any other in the field.
• Digital sessions offering trends on crowdsourcing and the gamification of cause marketing. - A practical cause marketing Legal Update from Attorney Ed Chansky
• The Perfect Pitch - A new, edutational session starring three cause marketing pros pitching a single nonprofit to a panel of judges and
• The Cause Marketing Halo Awards – the brightest and best examples of 2011 cause marketing campaigns from 9 individual categories. Hear lessons learned from two of this year’s winners in Halo Spotlights.
• A frank conversation about how to bridge the divide between Corporate Social Responsibility (CSR) and Cause Marketing efforts.
• Networking receptions, including our festive Opening Reception, sponsored by .ORG, the Public Interest Registry.
• A lively celebration of Cause Marketing Forum’s 10th Anniversary year, including the 10th Birthday Bash, sponsored by MSLGROUP Americas.