Date: 02.15.12, 09:00AM – 02.15.12, 10:30AM ET
Location:Fenton (630 9th Ave, Suite 910) NYC
Skepticism is high. Trust is down. Consumers are increasingly using social media to guide their purchasing decisions. Job candidates are increasingly evaluating prospective employers using a complex combination of social media, mission, brand purpose and reputation. How can business leverage the power of millions to solve social and environmental problems while staying true to their mission? And how can your internal communicators help? How can your stakeholders communicate and collaborate in meaningful ways? How can social media be a true channel for a true dialogue between company and stakeholder?
Speakers: Sloane Berrent (VP of Digital at Lippe Taylor), Kelly Fisher (Assistant Manager, Philanthropy at Toyota), Dave Stangis (VP, CSR, Sustainability and Community Affairs at Campbell Soup Co.), Aman Singh (Editorial Director, CSRwire), Susan McPherson (Director of Global Marketing at Fenton)