CSR Event

Sustainability: Walking the Walk

Joe Sibilia, Chief Executive Officer, CSRwire, founder and chief executive officer, Meadowbrook Lane Capital.
Rosalinda Sanquiche, Executive Director, Ethical Markets Media.
Aman Singh, corporate social responsibility journalist and communications strategist.

For the sustainability movement. To be truly sustainable, we must ensure that organizations walk the walk. Companies acting consistently with their talk should be rewarded with increased brand value. Those that diverge from their words must put their words into actions or change what they say.

• Discover how to create an active environment of measuring words and deeds within your organization.
• Examine the challenges in comparing words and deeds, and finding objective sources of deeds, such as the blogosphere, websites and quantitative information.
• Learn techniques for performing those comparisons, including semantic mining and concept/ontology-driven information extraction.
• Make the connection between sustainability and increased brand value.