CSR Event

SB Seminars: "Designing Communications that Resonate with John Marshall Roberts"

COURSE:
Overcoming cynicism is the hidden challenge of our times. This course will offer a fresh, scientifically grounded, common sense approach to empathic communication that is uniquely suited to help solve the communication challenges that sustainable organizations face. Students will learn how to build trust and inspire behavior change, by leveraging the science of worldviews. The worldview lens will provide valuable insights to help improve leadership and communication abilities – especially as relates to inspiring behavior change for socially and environmentally oriented enterprises.

Participants will learn:

• The 5 customer value-systems or 'worldviews' and how to engage each for more effective and empathetic communications
• The secret link between demographics and psychographics (based upon proprietary Worldview Design research data)
• The 4 deadly species of cynicism that plague most sustainable businesses, and how to beat them
• Creative tactics for overcoming the 3 perceptual filters that cynics use to tune important messages out
• Inspiring real-world stories from forward thinking companies and innovators who have applied this information to create breakthrough results
• An understanding of their own "communication worldview" and how this influences their understanding of their social world.

INSTRUCTOR:
John Marshall Roberts is a dynamic and popular keynote speaker, workshop facilitator, and consultant within the sustainability movement, John is CEO of the next-generation communication research and education consultancy, Worldview Learning. Recent clients and partners include the New Zealand Department of Conservation, Oscar-winning BRC Imagination Arts, the Joseph Campbell Foundation, EcoAlign, Plunkett, Distributed Energy Financial Group (DEFG), JLT Incorporated, Moxie, and Evenson Design Group.

John's 2008 book "Igniting Inspiration: A Persuasion Manual for Visionaries," delivers a breakthrough paradigm for creating inspirational media and messaging called Worldview Design®. A seamless blend of systems theory, developmental psychology, and common sense, this new interdisciplinary framework allows socially conscious people−marketers, business leaders, and activists−to design messages that systematically overcome cynicism, shift thinking, and inspire measurable behavior change. His book has 41 five-star reviews (out of 42) on Amazon.com.