CSR Event

WEBINAR: Kermit is Dead: Effective Messaging in the Maturing Green Market

At the beginning of the green revolution, it was often enough just to be green or bring out Kermit the Frog singing "It's easy being green" to achieve a measure of success. But the green market has matured and grown well past the initial 19% of the population who support green and socially responsible efforts and initiatives no matter what.

As this market broadens, green marketers across the globe have observed that now it’s "Me first, Planet later." And that shift of emphasis has deep implications for marketers who need to rebalance and recalibrate their messages to include the wider market. The fundamental question now is: How do you create effective marketing messages that motivate, educate and communicate a true promise-of-value and values to the 81% of the population that are interested more and more in earth-friendly products and services?

In this presentation, Carolyn Parrs, Principal at Mind Over Markets, a dedicated green marketing communications company, will share insights that will help you refine and target your message, create effective materials and balance your messages' economic gain and ecological benefits. Participants will learn:

• How to bring your marketing message from the planetary to the personal, from cause to because.


• The importance of relevancy in your marketing message.


• Why education is everything when promoting green products and services.


• The relationship building power of social media.

This presentation includes case studies and examples of successful and unsuccessful green marketing messages.

Wednesday, May, 19 @ 1-2 p.m. ET
This event is free, but space is limited.