CSR Event

CSR 2.0: The Responsibility Revolution Takes Off

Corporate responsibility is now front and center on the vast majority of CEOs' radar screens as well as on Board Meeting agendas, included in investor's analysis, and an area of great employee concern and activists focus.

A 2008 Economist Intelligence Unit survey found that more than half of global executives consider corporate social responsibility a high or very high priority - up from 34.1% in 2005.

A 2009 Harvard Business Review article, "The Business of Sustainability," reports that three-fourths of workforce entrants in the United States regard social responsibility and environmental commitment as important criteria in selecting employers.

And yet, corporate responsibility has lost a good deal of its power and potency. There remains a yawning chasm between what companies say they value and what they actually do. Or don't do.

At the same time, an insurgent band of companies are building market share by authentically committing to a more expansive vision for business. They are heeding the call to a "new era of responsibility." For them, values are sources of innovation -- opportunities to create leading edge products and services that deliver a return on purpose as well as a return on investment.

Conducted in an interview format with guest speaker Jeffrey Hollender, this webinar explores this moment of punctuated, accelerated change and its impact on how companies organize, strategize and compete. Examples of leading companies that subscribe to a new set of principles around mission, transparency, people, authenticity and innovation, will be discussed and a corporate road map for CSR 2.0 illustrated.