Corporate Social Responsibility Event
3.26.2008 - 2.28.2008
Corporate Social Responsibility: Strategic Integration and Competitiveness
Today's global businesses face a daunting challenge - achieve and sustain
competitive advantage while empowering customers and communities to grow
and prosper. Corporate Social Responsibility (CSR) is an organization's
obligation to consider the interests of their customers, employees,
shareholders, communities, and the ecology and to consider the social and
environmental consequences of their business activities. By integrating
CSR into core business processes and stakeholder management, organizations
can achieve the ultimate goal of creating both social value and corporate
value.
This course explores different ways in which companies can incorporate
societal and environmental perspectives into strategic thinking, as well
as the challenges and dilemmas involved in this process. The aim is to
expose executives from different industries to state-of-the-art knowledge
on responsibility and sustainability in business, as well as to reflect on
how these issues impact business strategy.
Event Location
ESADE Business School, Barcelona, Spain

Sponsoring Company/Organization

Web Site
www.gsb.stanford.edu/exed/csr/index.html
