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Corporate Social Responsibility Event
9.26.2007 - 9.28.2007
Sustainable Brands '07
New Frontiers in Brand Building...
Today's brand building landscape is rapidly changing. Communicating about
the environmental and social impact of your brand is rapidly becoming a new
business requirement. But before you can talk about your story, you have
to have a story to tell. Join industry experts for two information-packed
days this September to learn how to navigate this new brand landscape and
develop your own sustainable brand story.
Who Should Attend?
Brand managers, marketing communications, investor and community relations
managers, product managers, corporate sustainability or media strategists
and creative agencies will all identify ways to new build value for their
businesses by attending Sustainable Brands '07.
What You Will Learn...
Over two information-packed days this fall, you'll learn about the issues,
challenges and best practices surrounding building and communicating your
company's environmental and social value propositions.
You'll learn about:
Current research on customer sentiment around Sustainability - and
what's driving it -- from Cohn&Wolfe, Cone, Inc., Publicis, Conscientious
Innovations and more.
Why the biggest global brands from GE and BP, to Toyota, B of A and HP
are stepping up tell their environmental story, and how new start ups such
as Edun are using a 'green focus' to compete.
How certifications can help:
Top "sustainability" certifiers describe the value of certifications
and how to use them to communicate confidence to your customers.
How to leverage today's social media to create buzz and productive
conversation with your customers as well as avoid having your story
commandeered.
How to identify existing products that are ripe for 're-branding' with
an environmental or social value proposition, and how specific companies
have benefited by this strategy.
Which eco-design methodologies are proving most effective in help
companies innovate more sustainable products and services.
How to engage your entire organization in helping you build your
sustainable brand.
Why New Orleans?
Location, Location, Location!
First, New Orleans serves as a compelling reminder of why sustainability
is so top of mind for today's leading companies. Check out this interview
with Robbie Vitrano of Trumpet Group, a leading New Orleans ad agency on
the ongoing challenges of rebuilding a city after the devastation of
Hurricane Katrina.
Second, New Orleans is centrally located, and so, easy and inexpensive to
get to from both coasts. And while hotel prices are on the rise again, you
won't find a better travel value in the US this year.
Third, its a fantastic destination that deserves rediscovery. With unique
culture, some of the best food, and most varied shopping in the U.S.,
there's something in New Orleans for everyone. And by bringing your
dollars to the city, you'll be providing much needed support to the local
economy.
Register Here: www.sustainablelifemedia.com/events/brands/register
Event Location
New Orleans, Louisiana
Sponsoring Company/Organization
Web Site
www.sustainablelifemedia.com/events/brands/register
For More Information Contact
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