Corporate Social Responsibility Event
9.17.2008 - 9.17.2008
BRANDING FOR SUSTAINABILITY: New Workshop Series Offers Strategies and Insights for Building Brand Equity and Creating Shared Value
Wednesday, September 17, 2008
9:00 am to 12 noon
Commonwealth Club
595 Market St # 2
San Francisco, CA 94105
How can socially responsible businesses build authentic brands for a more
sustainable future? That's the question at the center of an upcoming
workshop entitled "Branding for Sustainability" featuring top
executives from Gap Inc., along with strategy consultancy
SustainAbility and branding agency BBMG. Jurriaan Kamp,
founder and editor-in-chief of Ode magazine, will moderate the
workshop.
Designed for CEOs, CMOs, brand managers, communications directors and
CSR/sustainability officers, the informative panels and interactive
workshops will explore how the latest trends in branding and marketing are
advancing corporate sustainability programs, creating opportunities for
business innovation and offering new possibilities for triple bottom line
value creation.
The San Francisco workshop is the first in a series of three; the other
two will be held in Austin (September 22) and New York City (October
20).
Speakers:
Kindley Walsh Lawlor, Senior Director, Strategic Planning and
Environmental Affairs, Gap Inc.
Kellie McElhenie, Executive Director and Adjunct Assistant Professor,
Center for Responsible Business, UC Berkeley Haas School of Business
Chris Guenther, SustainAbility
Raphael Bemporad and Mitch Baranowski, Co-Founders, BBMG
Event Location
San Francisco, CA
Sponsoring Company/Organization
Web Site
brandingforsustainability.com
For More Information Contact
